As we all know, the most important in marketing is figures and monitoring. Technology give us all the necessary tools to monitor at real time our marketing campaigns and the ability to tweak them accordingly. Proximity marketing also needs this kind of tools. Doing a small research I have seen a number of them. ROK entertainment has recently presented rok promoter. I am not sure about its quality because if you dont have a Bluegiga hotspot it is impossible to test it. The prices are a bit high but if it does what it promises maybe it is ok. I have tested Bluevibe Manager and it is has a number of interesting features like hotspot monitoring, campaign management, content management and statistics. You have to ask for a demo account via email but they respond you very fast. I ll continue my research and I ll write again to this blog about these tools. I believe that the power is not at the hardware but the appropriate information for the marketeer and the tools for managing this information.