Proximity Marketing Future Looks Bright
Written on Saturday, September 27, 2008
Seems like the future of proximity marketing is bright and promising. A new report published by Strategy Analytics claims that 73% of all new cars and other light vehicles, produced by 2015, will have Bluetooth, 56% will have USB and 49% both.
It is clear that the prospects for proximity marketing are expanding, and the range of devices extends to include, apart from mobile devices, vehicles as well. This means that in-car displays, and other media available in the car, will now be made available to marketers, providing for a much wider range of services and a richer experience by the participants of a mobile marketing campaign.
Just think how frustrating traffic jams are, and what a perfect point of opportunity they are for running a marketing campaign. I think that with both mobiles and cars available as targets for mobile marketing, the possibilities, as the cliche goes, are endless..
It is clear that the prospects for proximity marketing are expanding, and the range of devices extends to include, apart from mobile devices, vehicles as well. This means that in-car displays, and other media available in the car, will now be made available to marketers, providing for a much wider range of services and a richer experience by the participants of a mobile marketing campaign.
Just think how frustrating traffic jams are, and what a perfect point of opportunity they are for running a marketing campaign. I think that with both mobiles and cars available as targets for mobile marketing, the possibilities, as the cliche goes, are endless..
Posted in
bluetooth,
mobile marketing,
proximity marketing
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Im agree with bright future to proximity marketing but on my personal way o think, can be dangerous sign the target to the cars market, we can be responsible for posible accidents, Thank you.