Real Sporting de Gijon, a football club in Spain, have announced that they will employ Bluetooth marketing to provide spectators with team multimedia content, during matches in their home stadium, 'El Molinón'.

According to them (link in Spanish), this will make them the third football club in Europe to provide these services over Bluetooth in their stadium (the other two are Real Madrid - Santiago Bernabeu and Bayern Munich - Allianz Arena). I have not been able to cross-check this, however, and I am not too sure yet. If anyone out there has the facts, please do leave something in the comments.