Topman started a marketing campaign in April earlier this year, where promotional teams gave out leaflets containing a code, which consumers could enter on touch screen in-store pods, and redeem prizes ranging from £100 gift vouchers to a discount of £5 off when spending over £30 in-store. Consumers were also given the opportunity to subscribe to ‘STYLEMAIL’, Topman’s e-CRM programme, by entering their email address on screen. Finally consumers could also text 'TOPMAN' to 80668 to receive a code they can redeem via the pod in-store.

Story from the Mobile Marketing Magazine.