Awareness is everything

Written on Tuesday, October 28, 2008

The title refers to the factor of success for a Proximity marketing campaign and maybe for a number of other marketing campaigns. I have decided to write this article when I came across the campaign of Philips promoting the new shaving machine. The campaign was definitely a success and from my point of view the main reason is the awareness. As you can read here:

The activations created interactive theatre that gave the audience a unique interactive consumer brand experience that built on the existing “Robot” theme of the overall campaign strategy. The activations included ‘tryvertising' that included the new Philips shaving system

As you can see the campaign not only used posters or announcements for making people activating the bluetooth but there were also promoters dressed in a robot costume. Who can ignore someone who is dressed in a weird costume and who is not curious enough to activate his bluetooth in order to take part in this campaign?
That's why I say, make your campaign visible if you want your customers to make their bluetooth visible.

Posted in proximity marketing |