DMA Mobile Marketing Guide

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Written on Thursday, October 02, 2008

The DMA have released 12 short guides to different mobile marketing approaches, as commercial options. They are essentially short introductions to each of the following areas:



  • Ad Funded Mobile Content And Services

  • Java Embedded Applications

  • Location-Based Services

  • Mobile Commerce and Payment

  • Mobile Internet

  • Mobile Network Behavioural Targeting





  • Mobile Ticketing

  • Mobile Widget

  • Multimedia Messaging Service

  • Mobile Social Media

  • Mobile TV

  • User-Generated Content




Each contains a short description of the approach, another section on how it works, and a final section on known companies that have already adopted the approach in the U.K.

Chairman of the DMA, Rosemary Smith said: “The DMA is focused on supporting all direct channels available to marketers and increasingly this means looking at digital media. Mobile is the newest and most personal of channels and the publication of these Help Notes will ensure that members can keep up with the latest trends. Working in collaboration with the DMA’s Mobile Council’s Events and Best Practice initiatives, we believe that this development will further enhance the critical support available to members in meeting the challenge of integrating all channels.”

Good stuff! I just hope enough companies pick up on this, to get ideas on how to start using mobile marketing.

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