GS: Could you please shortly describe what it is your network will be doing?

BF: We are a North American Bluetooth Broadcasting Network that allows advertisers and marketers an opportunity to purchase time on our network and connect with mobile phone users.

GS: What is the typical range for your network access points?

BF: 10 metres to 100 metres.

GS: Did you select places where people sit, or places people walk through?

BF: Both - we describe our locations as high value, high traffic with lots of opportunity for dwell time. Some of locations are in shopping center food courts, while others are in busy transit facilities.

GS: Do you only push content to mobile phones?

BF: We are simply the media channel and provide access to our network to marketers who can push content or create interactive experiences for consumers.

GS: What is your consumer target group? (Which people do you expect you'll be able to reach?)

BF: Here in North America the rollout of Bluetooth broadcasting (proximity marketing) is truly in its infancy. Our target groups, at the moment, are younger (14 -30 years of age) and extremely tech saavy - their lives are truly being lived through their mobile phones. They can activate their handset's Bluetooth in their sleep.

GS: How many people do you expect to reach every day/week/month?

BF: Millions of people pass by our network partner locations daily and as adoption of Bluetooth grows here in Canada and the U.S. we expect to capture increasingly higher percentages of them as the months and years pass.

GS: How do you plan to raise awareness and let people know about offered services, in order for them to turn Bluetooth on?

BF: We plan on partnering with major media companies interested in boosting exposure with younger audiences. This includes call-to-action out-of-home and digital signage at our network locations. However, the key to our success is ensuring that consumers who interact with Broadburst are treated to a valuable mobile experience, that is useful to them in the location where they connect to our Bluetooth broadcasting network.

GS: Do you require consumers to install anything on their mobile phone?

BF: Essentially no. However we are a media channel and advertisers/marketers may choose to develop applications that require users to install them.

GS: Are you planning to run opt-in or opt-out campaigns?

BF: Yes.

GS: Is this a commercial application? (i.e. do you plan to generate revenue from this and how?)

BF: Absolutely! We generate revenue by selling advertising (time/space) on the Broadburst Mobile Media Network.

GS: How can companies advertise on your network?

BF: Like any broadcasting network we sell advertising time/space availabilities, as well as targeted location opportunities where advertisers/marketers want to reach specific geographic locations and demographics.

GS: Have you already had interest from any companies to be advertised on your network?

BF: Yes.

GS: Tell us a bit more about who your company are.

BF: The Broadburst team has been pioneering the deployment of Bluetooth wireless technology for several years. With over 30 years of knowledge and experience in the marketing and broadcast sector, coupled with expertise gained from Mobile Media Broadcasting, Broadburst’s management team is a leader in the mobile media broadcasting industry in North America. Broadburst's management team includes seasoned entrepreneurs and media and broadcast veterans who comprehend the nuances of developing a strong marketing platform.

GS: How receptive do you feel the North American market (U.S. and Canada) is to mobile marketing?

BF: We are on the cusp of significant growth in mobile marketing here in North America. Traditional advertising still rules the day, but mobile marketing is starting to get traction and we are starting to see good budgets allocated to innovative programs that include mobile such as Bluetooth broadcasting.

GS: Do you feel the worldwide recession is affecting the mobile marketing field?

BF: Yes. But marketers are turning to mobile marketing in increasing numbers to break through the clutter and connect with consumers in a new way.