SMS Complaints Service in the Super Bown XLIII
Written on Wednesday, January 28, 2009
The U.S. Super Bowl XLIII is fast approaching and many people in the marketing world are eagerly awaiting the event, mainly to see the what and how big brands will do for promotion.
Alongside this, many marketers, and especially those of us in the mobile marketing field, are expecting to see which mobile marketing approaches will be used more, which will become more established, and if any new ones will emerge by getting used for the first time in such a large venue and event.
SMS marketing is a pretty standard mobile marketing approach, but it is also being used to provide a number of services. One such, simple but pretty useful service will be offered during the Super Bowl XLIII and will be made available to all fans through their mobile phones.
From the article:
Alongside this, many marketers, and especially those of us in the mobile marketing field, are expecting to see which mobile marketing approaches will be used more, which will become more established, and if any new ones will emerge by getting used for the first time in such a large venue and event.
SMS marketing is a pretty standard mobile marketing approach, but it is also being used to provide a number of services. One such, simple but pretty useful service will be offered during the Super Bowl XLIII and will be made available to all fans through their mobile phones.
From the article:
Fans will be able to text issues right from their cell phone directly to the security command center in Raymond James Stadium in Tampa Bay, Florida. The ISS Text Messaging System allows fans to have a voice, and allows the venue to handle issues quickly and effectively.Again, nothing groundbreaking about this service, but I like it when I find simple and useful uses for existing technologies. Still, I really want to see if anything will happen in the proximity marketing sector.
Text messaging is the simplest tool in giving fans a voice and allowing venues to act upon the issues. The ISS platform allows for venues to increase their efficiency in handling those issues and allows them to connect with their fans in a way that most of us are already very familiar with -text messaging. According to Jeffrey Miller, the NFL's director of Strategic Security, "If there's someone around you that's just really ruining your day, now you don't have to sit there in silence.This is an easy and discreet way to report a problem to stadium personnel so that it can be addressed in a timely manner."
Posted in
mobile marketing,
proximity marketing,
sms
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You are right nothing groundbreaking..but the more the merrier!! love ya blog slinteractive
Thanks Bob, good to hear!
I really hope something a bit more exciting will come along in this year's Super Bowl to provide a point of reference for mobile marketing!
For example, the 'First Super Bowl on Mobile Phones' would shake the waters a bit, and so would a proximity marketing campaign with live content (like replays, for example) on the mobile phones of the people in stadiums.
From what I've seen so far though, and with the current worldwide economic conditions, it's looking kinda slim...
Anyway, yeah, I guess in order to get there, SMS marketing and the like will first have to become more widely adopted and the standard really, so that we can then build on that.
And now we're on to the next super bowl. We'll see what this next one entails, as a new year has furthered the mobile marketing industry.
Mobile marketing has somewhat escaped (from what I've seen) the big downfall from the credit crunch, so I'll look around to see what's planned for this year's SuperBowl. If anyone out there has any hints / is involved, feel free to share!
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Cheers,
~Sanjay
uksanjay@gmail.com