Bluetooth Marketing in Athens Airport
Written on Tuesday, March 17, 2009
I had heard about the airport in Athens having run an open competition for proximity marketing system vendors in the past, so I was expecting this to have come up a lot sooner, (it's been a while now) and, to be honest, I thought the project had been abandoned. I must say I'm very excited to be seeing Bluetooth Marketing constantly growing here in Greece, especially when I come across news like this.
Anyway, here's more from the press release:
The services are provided through a special version of the Bluevibe Browser mobile application, named “AIA Browser”, which uses Bluetooth or WiFi to retrieve its live data. The pilot installation includes a number of Bluevibe Hotspots located in key areas inside the terminal building.
The services that are being planned for public release in the next few months include:
Real-time flight information: The passengers enter their flight number on the application to retrieve the latest flight status information, meaning passengers no longer need to go looking for monitors. All they need is right on their mobile!
AIA regulations and safety information: All important airport regulations and safety information is available through the mobile application.
Retail Stores: A list of all the retail stores in the airport building, along with descriptions and special offers. The best way for passengers to spend time while waiting to board!
Alerts: In cases of emergencies, special alert messages can be displayed on the AIA Browser informing each passenger individually. Better information channels result to better passenger experience.
The system is operational since May 2008 on a closed testing phase. This month the installation entered the final two months of the testing period. Over the past 10 months, over half a million unique mobile devices were discovered by the Bluevibe hotspots in the airport, even though the system is still in closed testing and the visitors were not informed in any way to switch bluetooth to discoverable on their mobile device!
The Athens International Airport will thus become the first airport in the world to offer truly interactive mobile services, through a mobile application, to its travelers and visitors!
Posted in
bluetooth marketing,
bluetooth services,
proximity marketing
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This sounds like it will be an interesting interview.
I am curious about how people feel about downloading applications versus other types of data such as images or video?
From a service delivery perspective, our main concern has been addressable market - that is, the number of people who will use BT to download (a few manufacturers and carriers still lock down file transfer). And then of the remaining phones, how do we ensure compatibility of the app. Very curious to know how they are dealing with this.
Hey Shaun,
Mr. Antoniadis has already agreed, so I will soon have the interview.
Interesting points you've brought up, I'll make sure and include these questions in my interview.
Thanks for the input!