Ace Marketing & Promotions are pretty big for Proximity Marketing in concerts. I've written about them in the past and there's been at least a couple more events I've heard about. Their campaigns are with pretty big names too, mind you, which translate into large crowds, making such bluetooth marketing campaigns all the more interesting.

Here's (some of) their latest press release:

Ace Marketing & Promotions Inc.(OTC BB:AMKT) announced today that they have teamed with Nickelback and Sprint to deliver what has come to be known as Ace's flagship product, Rockzimity - a dynamic Bluetooth & Wi-Fi multimedia content delivery system compatible with over 1000 mobile devices, including the iPhone. All fans have to do is to turn their Bluetooth Visibility to "On" & Discoverable and upon entering key areas in and around The Sprint Center in Kansas City, for example, fans will be presented a message "Would You Like A Free Video From Nickelback?". Upon accepting "YES" the message download immediately begins, quickly and seamlessly and is then stored in the consumers media folder. From there the content can be virally spread to family and friends via email or Bluetooth. For Wi-Fi enabled devices all consumers have to do is connect to the Nickelback localized network that is created and then launch their browser.

Ace Marketing & Promotions Inc. a mobile marketing leader focused on the advancement of the brand to consumer relationship, utilize Proximity Marketing to engage fans and touch them from many angles and access points. Most recently, Ace Marketing & Promotions Inc and Madison Square Garden successfully delivered content and downloads to thousands of consumers in their most recent campaign focused on delivering branded content & promotional ticket offers to some select events at the Garden. Michael Trepeta, President for Ace Marketing & Promotions Inc. stated, "We have seen great results in our most recent campaigns at MSG and across the country, fans are coming to the shows with their Bluetooth Visibility "On" and coming expecting something exciting, something that engages them". When asked, Nickelback Manager, Bryan Coleman, stated "Nickelback are continually searching for new and exciting ways to interact with their fans. This amazingly creative Bluetooth technology allows for actual "real time" contact with our fans during our live show and creates unlimited opportunities."

What really strikes me is the statement from Michael Trepeta, who said fans now go to concerts expecting to get multimedia content via bluetooth from the band, prepared to participate. This is extremely important and, if nothing else, show a job well done in the sector of awareness and quality of service provided.

Taking this fact into account (the crowd participation) goes to show that the proximity marketing + concert formula can indeed prove a very successful one, and I am sure numbers and statistics from their campaigns would show this.

I would really be interested in finding out such numbers, so I will be contacting them directly to see if they are willing to share some with us.