Domino's Pizza Mobile Coupons
Written on Monday, March 09, 2009
Pizza chains are well-known big advocates of mobile marketing, as some of the major players, such as Pizza Hut and Papa John's are already using mobile as an ordering medium, or to run sms-based promotions. Mobile orders in particular have proven to be very profitable for pizza chains, with Papa John's claiming to have generated $1 million in Mobile Web orders, in less than 6 months.
Domino's Pizza is the latest pizza chain to be bringing in mobile marketing, using mobile coupons through SMS messages, and SMS marketing campaigns. More from the news article:
Domino's Pizza is rolling out a mobile coupon program that will serve its franchises nationwide.The pizza delivery franchise has selected Air2Web to be the sole mobile services provider for Domino’s new mobile coupon campaign management platform. Domino’s will use Air2Web’s services to send coupon codes to opted-in consumers via text message.
“We’re extremely satisfied with the results we are seeing with our text campaigns, as well as the overall growth of our mobile-ordering customer base,” said Rob Weisberg, vice president of multimedia marketing for Domino’s Pizza, Ann Arbor, MI.
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Last year Domino’s more than tripled itsr number of opted-in consumers, the company claims. It plans to invest significantly in further growing its mobile consumer base.
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According to Forrester Research, 30 percent of consumers would like to receive mobile coupons.
Redemption rates for mobile coupons range from 5 percent to 15 percent, which is much higher than typical print coupon rates of 1 percent or less.
Consumers must opt-in in order to participate in mobile coupon programs, accounting for higher redemption rates.
Paper coupon usage has declined 40 percent in the last few years due to lack of immediacy and the manual effort of clipping, according to the Food Marketing Institute.
Real-time offers, geographic targeting, personalization, time-of-day redemption tracking and a lower cost of delivery make mobile more compelling than traditional paper coupons.
I completely agree with Giselle Abramovich, the writer of the article. I also believe mobile has incredibly more potential for coupons, than print advertising. It's all about access (to the coupon), at the right time, in the right place, easily. Mobile coupons offers all 3, printed coupons struggle.
It's still morning, but I'm off to get some pizza now! With all the talk, I just can't resist..
Posted in
mobile coupons,
sms marketing
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NO VISIBLE coupons available!!! Get your shit together! WE, as customers, can acheive the same shit u put out there for half the price of ordering from you... a made to "PERFECT" order straight from our oven... for HALF the effin price!!!
WHY would we choose domino's??? We go to a website and there are NO coupons *which would make the difference between going to the grocery store and making OUR own pizza and ordering from you" none available... get your shit together!!!!!! CMON!!! is this rocket science??? you aren't offering ANYTHING that would bring clients to Domino's, nothing!!!! Coupons, discounts, SOMETHING better be in the mix... Ill go get my boboli and make my own pizza if ya dont (: bring somethin to the table Domino's ... or else, we as customers will find somewhere else to pepperoni us... tata! (:
Get your shit together Domino's I can make the same crap you deliver for half the price!!!!! get some coupons that are AVAILABLE for consumers or suffer the consequences ie... consumers going for Boboliiiii or making pretty much everything and anything from the comfort of their own home!!! (:
I tried to redeem a coupon today, it says valid thru 04/15/2009. Wouldn't most people in the world think it would be useable? Not for the Feds. It was valid until 4/14/2009. Then they wonder WHY people are frustrated with the Federal government. If we want MusiciansFriend Coupon visit www.coupongrove.com. I would be without one and I work for the State of Wisconsin. The Feds need a reality check!
If you know where to look, finding Domino's pizza coupons is very easy. Domino's
is an important part of American fast food and they offer a wide range of foods
beyond pizza such as chicken wings, garlic bread and more. So there are many
reasons to find the best deals around when you want buy your pizza. Most
Dominoes pizza shops are franchised out therefore the coupons you get will be
for a specific shop in your area. So too find the coupons for your area simply
go to the dominos website and key in your address and they will give you the
coupons for your shop.
what is about mobile coupon? That's new to my ear.
Great One....Thanks for sharing....