Yorkshire Park Sends Information via Bluetooth
Written on Friday, April 24, 2009
I've just come across a press release from the Yorkshire Dales National Park, announcing their newest service to visitors and tourists:
This is actually great news because mobile phones have long been talked about as ideal platforms / candidates for mobile guides. This is one of the very few real-world examples out there, and it's really good to see more coming out.
On the one hand, I am certain tourists and visitors (especially those of a younger age) will really come to appreciate and use this service.
On the other hand, the potential for mobile marketing through the service is, I believe, obvious. Just as an example, tourists and visitors would really benefit from knowing where they can go to eat, or have a coffee while enjoying the scenery, and restaurants or cafeterias would obviously want to attract more tourists.. there are endless ideas.
I really hope this pilot installation goes well, so that the authorities there can further enhance this service. At the moment it is fairly simple and only sends static information to the visitors, I presume in the form of pictures, with a map for example, and highlighted paths, etc.
Quite naturally, the next step is starting to provide location-aware services so that the visitors can view information on their mobile phones, all throughout their tour of the park, like a mobile tourist guide. There are a number of technological approaches in achieving this, some feasible even with the available technology on mobile phones today, so I look forward to hearing more about the Yorkshire Dales National Park in the future.
A special hi-tech unit has been installed at the Grassington National Park Centre that will enable people to download walks and information about the village onto their mobile phone, laptop or other equipment – even when the building is closed.
The unit contains an application called ‘Discover Grassington’ – a package of information about the area that includes self-guided river and village walks.
The free facility is the latest attempt by the Yorkshire Dales National Park Authority (YDNPA) to reduce the number of panels located in the National Park that give visitors information about the immediate area.
Meghann Hull, the YDNPA’s Interpretation Officer, said: “This is the latest form of digital interpretation that gives people information without the need for physical panels – and we hope it will be a real success.
“The great thing is that people can download it onto their mobile phone or PDA by just standing on the Bluetooth ‘hotspot’ outside the National Park Centre and following the step-by-step instructions posted in the window. You can access it when the centre is closed, it needs no phone signal to work and it's completely free.
“We are hoping to reach out to different audiences and provide interpretation in new ways. This is a pilot and, if all goes well, we hope to install more at the other National Park Centres in the future.”
This is actually great news because mobile phones have long been talked about as ideal platforms / candidates for mobile guides. This is one of the very few real-world examples out there, and it's really good to see more coming out.
On the one hand, I am certain tourists and visitors (especially those of a younger age) will really come to appreciate and use this service.
On the other hand, the potential for mobile marketing through the service is, I believe, obvious. Just as an example, tourists and visitors would really benefit from knowing where they can go to eat, or have a coffee while enjoying the scenery, and restaurants or cafeterias would obviously want to attract more tourists.. there are endless ideas.
I really hope this pilot installation goes well, so that the authorities there can further enhance this service. At the moment it is fairly simple and only sends static information to the visitors, I presume in the form of pictures, with a map for example, and highlighted paths, etc.
Quite naturally, the next step is starting to provide location-aware services so that the visitors can view information on their mobile phones, all throughout their tour of the park, like a mobile tourist guide. There are a number of technological approaches in achieving this, some feasible even with the available technology on mobile phones today, so I look forward to hearing more about the Yorkshire Dales National Park in the future.
Posted in
bluetooth hotspots,
bluetooth services,
location-based services,
mobile marketing
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Hi,
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We have done silimar work for many clients like Ireland tourism etc..
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We have our network in Us, Spain, Europe etc and we have won many award in interational arena.
We have lots more interesting and pathbreaking work done in Bluetooth marketing.
For more details please visit www.telibrahma.com
Good day,
Manoj Kandasamy.
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