Film Ratings via SMS Across 70 Movie Theaters
Written on Thursday, July 09, 2009
I have just come across a pretty interesting mobile marketing campaign for rating cinema films. It is an interactive service that invites viewers to participate via SMS, as well as the web of course - no mobile marketing campaign should run on its own - in order to rate a film they've just watched.
Here's the press release:
Here's the press release:
I have also mentioned in other previous posts a number of mobile marketing campaigns in cinemas. Here's a couple of them:NCM - http://www.ncm.com/ and Sprint launched a new mobile, online and on-screen interactive polling called "r8 it" at 70 movie theaters over the July 4th weekend. It will run through September 10, 2009.r8 it (pronounced “rate it”) is an interactive mobile text/WAP polling that gives moviegoers a unique way to share their thoughts immediately after enjoying a film in their local theater. Fans are asked to rate specific scenes and aspects of the movies they just saw.Moviegoers can participate through texting, at www.NCM.com/r8it or through the new r8 it app that will be distributed over the NCM Media Network of more than 20 entertainment-related Web sites. Ten r8 it participants will be randomly selected to receive a year's supply of movie tickets.I thought your readers would be interested in r8 it since it gives them a chance to voice their opinion and win a year’s supply of movie tickets. Hope you’ll share this info with them. You can also embed and/or share the r8 it widget through a PEEL IT button in the upper right corner - http://www.ncm.com/r8it.
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I would really be interested to find out after the end of the campaign the participation and acceptance rates from the public. We all use our friends' ratings to decide which film to watch next, as well as services such as IMDB.
There is clearly a need for this type of services, so I am really curious to see if this mobile service will catch on.
There is clearly a need for this type of services, so I am really curious to see if this mobile service will catch on.
Posted in
mobile marketing,
sms marketing
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Spiderman is a great movie series and you should definetly watch it .
Hi there, I was just wondering where you came across this campaign? Directly from NCM? This post caught my eye as a client of ours has launched an SMS service for businesses to use which allows people to text to leave feedback or request a brochure from them etc so it's interesting to read about similar case studies which are operating on a larger scale.
@amywal: You're right, I forgot to post the link I retrieved the press release from. Totally wrong of me, but it wasn't done on purpose, so I apologize.
I'll try to find where I got it from, but this was a long time ago, so I can't make any promises.
If you have more information to share about your client's mobile marketing campaigns, feel free to send me an e-mail to discuss it further. Thanks, and apologies for the late reply!