I am a pretty keen fan of board games, because you just can't beat a winter Sunday afternoon in front of a fireplace in some village house, with a good bunch of friends and an interesting / fun board game. (Can't wait for Sunday now -- and hope it'll be a cold one!)

Technology has not invaded a lot in this field -- there doesn't seem to be a need for it I guess, or, maybe it's just that noone has managed to create one yet.

I recently came across this post, however, about a board game with a (mobile marketing) twist. The game is CLUE: Secrets and Spies Edition, and here's more about it from the article:

During the course of the game players use their own cell phone to receive text messages that give them intelligence (aka clues) to accomplish top secret spy missions in the game.

How totally cool is that? I love this idea. The messages are standard rate, so there is no additional cost to play with the SMS feature. (As long as you have a good text messaging plan. Which you do, don’t you?)

Great idea, right? I know board games in Greece are pretty big -- just look at the success a well-known coffee-shop brand with board games has had recently. . Such brands would obviously benefit from mobile marketing campaigns (such as sms marketing participation in games), and this can be the basis for them. Just food for thought for you greek mobile-marketing-professionals-readers..