US Teens Text A Lot! Or Do They?
Written on Thursday, January 28, 2010
Pretty impressive stats from the Nielsen report that digiday reports on.. According to the article, teenagers in the US send approximately 3000 SMS messages a month!
On second thought, and thinking back on the time I spent this Xmas "with" a few of my younger cousins (a big hello if any of you ever read this in the future!), I have to say that sounds about right... In fact, I wouldn't be surprised to see even greater numbers our side of the Atlantic, given the general greater adoption of mobile phones.
It's not hard to notice this -- all you have to do is try to talk to a kid these day, only to receive vague replies while they are attached to their phone, texting away, or playing some game. Mobile phones are integral parts of our kids (and this is something we have instilled in them, make no mistake!) so I guess the most interesting part of this is seeing how kids are spending their pocket money these days, and how much this is changing generation to generation.
Here's the article itself:
On second thought, and thinking back on the time I spent this Xmas "with" a few of my younger cousins (a big hello if any of you ever read this in the future!), I have to say that sounds about right... In fact, I wouldn't be surprised to see even greater numbers our side of the Atlantic, given the general greater adoption of mobile phones.It's not hard to notice this -- all you have to do is try to talk to a kid these day, only to receive vague replies while they are attached to their phone, texting away, or playing some game. Mobile phones are integral parts of our kids (and this is something we have instilled in them, make no mistake!) so I guess the most interesting part of this is seeing how kids are spending their pocket money these days, and how much this is changing generation to generation.
Here's the article itself:
Nielsen analyzes more than 40,000 mobile bills every month to determine what consumers actually are spending their money on. The results are staggering: American teenagers are using 3,146 messages a month, which translates into more than 10 messages every hour of the month that they are not sleeping or in school. Even the under 12 segment are sending 1,146 messages per month, which is almost four text messages per waking hour that they are not at school.
While the 13-17 year old age bracket is already highly saturated, the last holiday season was good to the under 12 segment when it came to text messaging. A full 8 percent increase in SMS usage was measured combined with a near doubling in text message volume for that segment in the following quarter (Christmas, Hanukkah, and Kwanzaa are late in December, so usage increases will be recorded in Q1).
Posted in
sms,
sms marketing
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Yes, they do text a lot. But are they willing to receive ads via text?
Victor Aloi
Mobile Marketing
Sure I bet they would if there was something in it for them...
How does more free texts sound?..or a number of other freebies,that I bet would do the trick-- given teenagers' often limited pocket money!
You are absolutely right! According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences.
shared short code solutions
Mobile marketing is the most growing marketing strategy these days to promote brands, business, services and organization. Mobile marketing come in focus in recent few years, especially due to fast growing mobile phone uses across the world. Analyst Estimate that in 2008 about 3.4 billions text messages send worldwide and the response rate of these text messages were about 70%, this statistic attract marketing c. Today all top brands and organization using mobile marketing campaigns to promote their products.
Today texting is among teenagers are very high, about 100 hundreds of message they usually send and receive in a day. This analysis also disturbing their educational and other sports activities so government must take it lightly to stop such a mad texting.