NBC Mobile Marketing Campaign: 2010 Winter Olympics
Written on Monday, February 01, 2010
The Winter Olympics are slowly coming up, and as with all major sports events, you can bet mobile marketing campaigns will be running. Looking around, I came across this article, about the NBC mobile coverage of the 2010 Winter Olympics.
What I really like about NBC's approach on the subject is that they are running a very complete campaign, with a number of different interaction or notification methods, including (as you can see in the screenshot below -- taken from here):
- SMS Marketing (1)
- Mobile Applications (2)
- Mobile Videos (3)
- Network Provider Integration (4)
- iPhone & Blackberry support (not there yet, but it is on the map) (5)
- Mobile TV (6)
This is definitely one of the most complete mobile marketing campaigns I have posted about, because there's just so many different approaches and methods to interact and participate.
The list is so complete that it almost ensures that every device or network user will be able to participate one way, or another.
I would love to find out the statistics from this campaign once it's finished. It would be really interesting to find out which methods people in the US chose more to participate, what different users - with similar device capabilities - chose, which devices were used more, etc. etc.
There's some really interesting stuff to be found from this, and I hope the marketers behind this campaign make the most of it -- it'd be a shame to waste the opportunity..
The list is so complete that it almost ensures that every device or network user will be able to participate one way, or another.
I would love to find out the statistics from this campaign once it's finished. It would be really interesting to find out which methods people in the US chose more to participate, what different users - with similar device capabilities - chose, which devices were used more, etc. etc.
There's some really interesting stuff to be found from this, and I hope the marketers behind this campaign make the most of it -- it'd be a shame to waste the opportunity..
Posted in
mobile entertainment,
mobile marketing,
sms marketing
|
Hi,
You post a good!
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Free marketing tips
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Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.
Thanks for your comments guys! I'm glad to be back and I hope I'll have more time to devote into this blog in 2010 -- your feedback sure helps motivate me.
Indeed, very complete!