Facebook Drives (Much) More Traffic To Broadcast Media Than Google News

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Written on Monday, March 08, 2010

I came across this article during the weekend, while out for coffee in the very windy Heraklion (in Crete) but couldn't blog about it there and then. Still, I thought it was pretty interesting to share with you all so here goes.

According to the article, HitWise, an online traffic analysis company, has confirmed that Facebook has become a bigger driver of traffic, when it comes to online news, than news portals like MyYahoo or Google News.
In continuing to look at this trend, Heather Hopkins, an analyst with the traffic analysis company, dug a little bit deeper into the stats and found that there is a distinct difference between where the social network drives its traffic in comparison to Google News.

According to Hopkins, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News.

Hopkins breaks down the top 10 news and media websites visited from both Google News and Facebook. The Google News list reads pretty much like a roster of the old guard, leading off with The New York Times, The Wall Street Journal, The Washington Post and Reuters before finally hitting the first broadcast media outlet, CNN.com. Facebook, on the other hand, starts right off with The Weather Channel and CNN.com before getting to Yahoo! News. As a matter of fact, not one of the top 10 media and news outlets on Facebook's list are a traditional print media outlet.

This is one of those articles I like posting because they bring data that confirms general feelings I (and I'm sure many of you also) have been having -- the sort of thing your gut tells you is true already but you're missing time and resources to look into and confirm.

My guess is that as social networks take an ever growing part in our daily lives this is going to be even more and more true. We'll just wait and see...

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2 Comments

  1. Gregg Zban | March 8, 2010 5:49 PM

    Very interesting article. Social Media has become so big that I don't think we fully understand the ramifications yet. It reminds me of standing at the bottom of a dry waterfall waiting to see actually where the water will start to fall, then trying like hell to stand in front of it...lol

    Gregg Zban
    The Guru Hub

     
  2. Giorgos Saslis | March 9, 2010 12:34 AM

    haha.. love your comment and the simile! Thanks for the input! Regards, Giorgos

     

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