Press Release: Jumptag Mobile Ad Network

Written on Thursday, March 11, 2010

I've been getting a lot of press releases in my inbox lately, but I don't have the time to review each one individually. I think the best thing to do in the future, is to publish those that sound most interesting directly, and I will obviously be commenting or doing some research as well when I have the time or when it's really worth it.

Today's is an interesting press release about the future plans of the Jumptag mobile ad network.

JUMPTAP lAUNCHES self-service APPLICATION

for mobile APPLICATION DEVELOPERS And publishers who Want to Turn traffic into dollaRS

Quick and Easy Integration into the Jumptap Mobile Ad Network Opens the Door to Hundreds of Leading Advertisers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA — March 9, 2010 — Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android. Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Feel the Love

Jumptap is showing its love for new members in the network with a special time limited offer. As one of the first 100 app developers or sites to join our mobile ad network, you will get to keep 100 percent of the ad revenue for the first 100 days. Additional information can be found at www.jumptap.com/feel-the-love or visit us at the Moscone South Hall, Esplanade, exhibit number TT29.

Smarter Network Delivers More Revenue

Jumptap leverages its highly-advanced, sophisticated algorithmic engine and unique intellectual property (IP) portfolio to match the right ad to the right person at the right time. Text, banner and innovative rich media ad units enhance the user experience and engage users more effectively. Reaching mobile audiences with highly relevant and appealing ads drives increased click through rates and higher conversions. Jumptap’s technology ensures the most relevant ads are delivered, and that app developers and publishers realize the highest potential revenue from their mobile properties. Superior performance rates drive increased advertiser spend, which result in high fill rates and the highest effective yield (eCPMs) for publishers.

“Jumptap is committed to continually adding value to our network and this is a great means for app developers and site owners to take advantage of our exciting growth,” said Paran Johar, CMO of Jumptap. “Preliminary data shows in app ads are driving click through rates five times higher than online advertising, increasing demand from our brand and performance advertisers. This presents an enormous opportunity for developers to earn revenue from their applications.”

Simple and Easy to Get Started

Getting started is simple! Just sign up, install the ad code, and start making money. Our console gives you real-time reporting to monitor your revenue and enables you to control the relevance of ads that run on your properties. Get started here.

“Our Intuition: Mom’s Assistant is the top personal assistant app for moms and women on the iPhone and iPod Touch platforms,” said Greg Rose, Sr. Director Business Development at IconApps. “We are focused on bringing the best mom-focused local offers and deals to our users. Jumptap’s proven ability to reach mobile consumers with the most relevant innovative and interactive ads – and the resulting revenue potential for publishers – has made us more than eager to become a part of their mobile ad network.”

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About Jumptap

Jumptap operates the largest independent premium mobile advertising network in North America and Europe, offering the largest unique user footprint with a penetration of approximately 44 million unique visits a month in the US alone. Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. In addition, Jumptap's tapLink platform allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide the best performance for advertisers. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

Posted in mobile advertising, press releases |