Real-Estate Mobile Marketing
Written on Wednesday, March 10, 2010
It's an interesting piece, with some exciting ideas, so I'll quote him directly rather than tell you about it:
Geo-Fencing + Mobile Phones = Powerful Real Estate Marketing
What if a buyer looking for a place to live didn’t have to do anything beyond choosing what features they wanted in a home? What if a buyer was automatically alerted to nearby properties that matched their needs?This is what we’re talking about with the next generation of mobile real estate marketing.
The use of “geo-fences” surrounding properties really drives the location-based marketing engine. A geo-fence is a virtual boundary surrounding a geographic region. When a person with a mobile phone crosses a geo-fence boundary, a notification is automatically issued to that mobile phone. Traditionally, geo-fencing has been used to send alerts when users exit a certain area, instead of entering one.
Geo-fencing has been used in conjunction with GPS technology for a while now and for a variety of uses:
- Tracking senior citizens with Alzheimer’s;
- Ensuring mobile employees don’t travel outside of certain areas; and,
- Monitoring hazardous cargo, to name a few examples.
We’re confident that someday, we’ll be able to add “Market real estate” to that list.
Create geo-fences. Before real estate and property management companies set up their online portals, they’ll need to create geo-fences around all of their properties. This will ensure that if a qualified user crosses the geo-fence with their mobile phone, that user will be notified about that property....
Collect buyer needs online. Real estate and property management companies can create online portals on their web sites, where prospective tenants and buyers set up notifications tailored to what they want in a property.
For example, a user could create an alert based on square footage, number of bedrooms, pet friendliness, special amenities, and zip code, to name just a few of the myriad of options available. Once they’ve entered their cell phone number and submitted those housing preferences, all they have to do is carry their phone with them to receive notifications.
...Let the notifications begin. The notifications are where this entire concept of location-based mobile marketing comes together. The geo-fences have been set up. Users have entered their housing preferences online to receive notifications. All that is left is for the users to go about their normal lives, with their GPS-enabled mobile phones, of course.
When they get close to a property that matches their wants, they’ll be automatically notified on their mobile phone. Property management software can then integrate all of these contact points with customers into their CRM system, to track the effectiveness of the messages and review properties with clients.
House hunting couldn’t get much easier than that, could it?
If you have any comments or ideas on how mobile marketing can be used in real-estate feel free to post them either here or on Chris' article.
Posted in
mobile marketing,
proximity marketing
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This idea of marketing has been placed on a very good perspective. Everyday, market is expanding and is transcending boundaries and it is good that GPS enable mobile phones have found their place on this.
This is wonderful marketing idea! I just hope that sellers won't spam consumers because it can become really annoying.
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This is really a clever idea, and spamming shouldn’t be a big problem since the potential real estate client needs to opt-in to get the alerts.
Lots of different types of businesses are using this idea to let people know about deals they are offering that can be done on a moment’s notice. If a hairdresser has a cancellation and would otherwise site there twiddling thumbs, they can send out a quick message like, “be here in 15 min. for a 30% discount”. Of course in the real estate idea it is the GPS that triggers the message.
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Zyra
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