U.S. Proximity Marketing Network by Ace Marketing and Blue Bite
Written on Wednesday, April 07, 2010
I came across this very interesting press release from Ace Marketing and Blue Bite, who, in a joint venture, have taken it upon themselves to create - possibly - the biggest proximity marketing network in the U.S. at least.
Here's the gist of the press release:
As part of the agreement, Ace Marketing and Blue Bite have the ability to cross-market each other's networks to their current and prospective advertising clients, giving both companies a larger sellable footprint, and providing advertisers with greater reach and scale.
In addition, Ace Marketing has been granted the exclusive right to sell Proximity Marketing products/services within the Sports & Entertainment vertical in the U.S. The goal of this agreement is to create the largest Proximity Marketing network in the U.S. with hundreds of locations in the top 10 Designated Market Areas (DMAs). The potential mobile downloads for this network should be in the millions. The highly-targeted medium will allow advertisers to deliver virtually any type of content directly to the mobile devices of their target demographic. This technology provides a delivery mechanism that allows users to receive information from advertisers that is free. For the mobile advertisers, this technology creates an opportunity to capitalize on delivering relevant content in the right context (i.e. delivering coupons at the point-of-purchase).
Ace Marketing are no strangers here. I've written two posts about them before on here, with their activity in proximity marketing in concerts.
It's good to be seeing them move forward with their proximity marketing endeavours, as I'm sure they've still got a lot to offer in the field.
Posted in
bluetooth marketing,
proximity marketing
|
To reach your target audience through a platform with sharp metrics one must try www.boostaudience.com. It’s an excellent resource to boost your ROI.