Market Overviews for the Mobile Marketing Sector

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Written on Thursday, April 01, 2010

I got a really interesting e-mail from Tom, one of my readers, who was kind enough to give me the heads-up on some really valuable market presentations in the form of Market Maps.

Market Maps are essentially one-page diagrams that aim to give a complete picture of how a specific business or market sector is structured, by presenting some key concepts and terms, perhaps the key players, and other important factors that investors and other parties with interest in the field should know before entering it.

In our business, that of mobile marketing, I haven't come across many such examples - this is certainly the first such I am posting on this blog - so I was delighted when Tom alerted me of their presence.

On the First Partner website, you can find a list of freely downloadable (you do have to register, but, hey, it's free) Market Maps. Their list (currently) includes a market map for each of the following mobile, or mobile marketing related areas:
  • Wireless Broadband (2010) --also contains some Mobile Broadband terms & info.
  • mCommerce (2009)
  • Location-Based Services (2009)
  • Mobile Media (2009)
  • UK Mobile Marketing (2009)
  • Mobile TV Distribution 
  • Mobile Enterprise (2009) 
I'm sure you're bound to find at least one that interests you and contains useful information you didn't know. But even if it's stuff you already know, I found it really useful to have everything in a single 1-page document. I hope you will too..

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1 Comment

  1. Mobile Phones | April 14, 2010 1:27 PM

    now a days a variety mobiles are releasing with some great technology and having all features for cheaper cost only.Technology makes it like that way.




    MOBILE PHONES

     

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