Bluetooth Proximity Marketing Network in Long Island
Written on Friday, May 21, 2010
I wrote an article, just over a month ago, about Ace Marketing preparing to launch a Proximity Marketing Network across their top 10 Designated Market Areas in the U.S.
It seems they've gone ahead and done just that, starting from Long Island (which also happens to be my favourite cocktail -- try it if you like your cocktails, and you can thank me later), in which they're deploying their Proximity Marketing Network.
They've already reached an agreement with a number of Quick Serve Restaurants, also including such brands as Dunkin' Donuts. Here's more from the relevant article:
(Ace Marketing)...launched a proximity marketing network in 60 franchisee owned and operated Quick Serve Restaurant locations across Long Island, thus creating its first regional network....
Dean Julia, chief executive of Ace Marketing, said: "We are offering brands the opportunity to reach millions of consumers with relevant, engaging content which is completely measurable for the advertisers and free for the user. The Quick Serve Restaurants that make up our network average approximately 1 million business transactions per week, which equates to an enormous amount of foot traffic. Our plan is to convert that foot traffic into downloads."...
"We were looking to deploy a simple, easy-to-adopt mobile solution that allowed us to promote our brand while offering our customers relevant content, special offers and discounts. Ace was able to provide that and much more. By becoming part of their Proximity Marketing Network, we are able to cross-market within our region and drive business to our various locations," says Jeff Polizotto, owner/operator of 8 Long Island based Dunkin Donuts Franchise locations. "Partnering with Ace Marketing has given us a great way to reach our customers beyond the traditional advertising methods and the flexibility of Ace's platform allows us to effectively promote a wide range of products and events for us and our marketing partners."
Ace Marketing President Michael Trepeta added, "This network will offer an additional marketing platform for third party brands and sponsors to work within a specific demographic and/or geographic region to reach a wide audience in a targeted way. Quick Serve Restaurant chains are a major sponsor throughout the sports and entertainment industry, which makes the cross marketing opportunity limitless. With the growth and success of this network, we hope to expand into other regions and create a larger national footprint."
I am confident this is where proximity marketing is headed, and I'm sure we'll see more and more of these proximity marketing networks come up. A great advantage of these networks is that having an experienced mobile marketer behind the venture can guarantee that all the proximity marketing promotions will be done in the most appropriate and acceptable way for the consumer, so that it will not all just be considered SPAM -- one of the greatest obstacles for anyone running a proximity marketing campaign.
In fact, if you can avoid the SPAM label, all you have to do is make sure people know about the campaign and you're almost guaranteed it will work!
Posted in
bluetooth hotspots,
bluetooth marketing,
proximity marketing
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