World Cup Matches Available to Watch on Mobile in the UK
Written on Tuesday, June 08, 2010
As you probably all now, THE World Cup is starting on Friday (as if I didn't have enough work on). This is, without the slightest hint of a doubt, the biggest news and most important event in the world. (if you couldn't tell I'm a football fan, I thought I'd clear that up!)
I'm bringing in a TV into the office to watch the early matches, but it seems not everyone is lucky enough to be able to do that / (or eager enough to work while the matches are on -- that's how I'm selling it to the boss!).
Here's how the folks over in the UK are planning to watch the World Cup this summer, according to Opinium Research, who carried out the survey on behalf of moneysupermarket.com:
Two in five Brits (42 per cent) plan to watch the World Cup at work this summer, with 7 per cent of those planning to do so aimng to watch matches on their phone. 33 per cent will use streaming sites such as BBC iPlayer or internet radio to catch the games.The figures come from a survey carried out by Opinium Research on behalf of moneysupermarket.com. The research firm surveyed 2,017 UK adults online between 30 April and 4 May, 2010. The survey also found that 365,000 Brits plan to pretend they have a meeting and go to the pub to watch the match, while 122,000 men plan to call in sick, and around 487,000 fans are planning to take holiday during the tournament to watch as much of it as they can.“A significant number of people plan to get online to watch the tournament which will put a lot of strain on the office network and internet speeds. It may pay for some offices to at least screen the England games on a TV for their staff,” says Mike Wilson, manager of mobiles and broadband at moneysupermarket.com. “Those that are planning to tune in on their smartphone need to make sure they are streaming games through a wi-fi connection. Watching through the operators 3G network could easily drive you over your download limit and result in some hefty bills when the World Cup is over.”
Watching matches on your mobile is certainly better than not watching matches at all, but still crap, when you could be watching it in the pub. :) I think I'll stop there, so I don't end up calling it an early afternoon now, (and you don't either). There's plenty of time to do that over the coming weeks..
I'll keep my eye out for World Cup Mobile Marketing campaigns and keep you posted (this way I can turn watching the matches into work!), so stay tuned.
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I really have interst to see new product