Mobile Marketing Highlights
Written on Thursday, August 19, 2010
During my - short :( - summer break I came across a number of really interesting articles, but I never got round to publishing posts about them. Here's the top 5, however of the articles I read through, each, I believe, definitely worth reading through:
Wow! Just wow! Watching an artist paint on a blank canvas has always been impressive for me at least, but seeing the same thing happen on an iPad, with no brushes (apart from the app, of course), colours, or any other materials is just astonishing!
Nothing more to say... just watch the video -- stunning!
The Yo!Sushi restaurant chain are hopping on the mobile marketing train, while lots of other restaurant chains still fail to see the benefits from this. They're running an opt-in sms marketing campaign where you send a text to get an offer:
Finally, a museum bringing out an iPhone app to enhance the visitors' experience during their visit:
The application makes use of several state of the art technologies, one of which is an indoor Wi-Fi network which allows the Explorer app to pinpoint a user's exact location in the museum and direct them to specific exhibits and even the closest bathroom. It is a prime example of effective brand utility, augmenting a museumgoer's experience while placing the organization's logo on the mobile user's home screen.
- Put this on my Santa wishlist: the smartest bicycle ever made!
Posted in
bluetooth marketing,
iPhone,
mobile coupons,
mobile marketing,
proximity marketing,
QR codes,
sms marketing,
text marketing
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In my opinion, mobile marketing makes customers and businesses available to each other anytime, anywhere and transactions can be done 24 hours a day. No more waiting for week days and working hours. Great idea!