Panathinaikos SMS Marketing Campaign

1

Written on Tuesday, October 26, 2010

Panathinaikos Basketball Club, arguably the biggest basketball club here in Greece, is no stranger to mobile marketing. They did a Bluetooth marketing campaign a while back combined with a print call-to-action via SMS.

This time the Panathinaikos Amateur Sports Club is running a sort of a fund-raiser via SMS, in order for fans to help with the club's finances. 


The Panathinaikos Amateur Sports Club is a sort of a union for all non-professional team and individual sports.

The original article is in greek, but here's the link anyway. Also, the link on the club's site.

According to the announcement from Panathinaikos Sports Club, each SMS costs 2€ + VAT and will help in bringing the club back on its track, surpassing the financial problems that make funding amateur sports a much more challenging task.

I'm strongly in favour of amateur sports, (sometimes money ruins the true sporting spirit) so I really hope this will help keep them going.

Posted in , |

If you enjoyed this post Subscribe to our feed

1 Comment

  1. a2zmobiles | November 7, 2010 10:01 AM

    SMS is a source of communication, and a person who is using this source for his marketing is genius and glad to see the success in the campaign.

    www.a2zmobiles.com

     

Post a Comment

Subscribe to: Post Comments (Atom)