With the upcoming county elections this weekend and the next here in Greece, it's been a pretty busy couple of weeks at work. Everyone suddenly's realized the potential SMS has to offer them in reaching the masses they wish to turn into their voters.

Surprisingly, to me at least, there's still a lot of people amongst this year's candidates and a lot of them young people as well, who still hadn't realized this sort of service existed. And we're talking about Bulk SMS - not some fancy 'send an SMS to register your support and receive updates' (interactive/2-way SMS), nor mobile sites and I'm not even thinking of mentioning iPhone apps to any of them. 

This year's elections have been a pretty good reminder of just how much potential there is in the Greek market for mobile marketing products & services BUT... just not yet!

What I am seeing is still somewhat limited understanding from greek politicians and even professionals for what mobile marketing can do for their businesses / political campaigns.

But, really, there is just no substitute for what SMS offers as a message delivery medium!

Here are just some of the first examples that come to mind of things you can do with SMS alone during your political campaign:

• send out your political office contact details - so that your supporters have an immediate access point to you,
• send out invitations to your speeches or events - so that you can instantly communicate your message to large masses, 
• boost your tech profile - so that you can approach the younger voters, who are traditionally hard to swing your way,
• send personalized messages - so that you build a personal relationship and each voter feels the SMS message is addressed specifically to them.

Inform your supporters for:

In general - just use your imagination and create the ideal message for your voters. SMS - and mobile in general - is the ideal medium to get personal, direct, instant and targeted messages across to large groups of people simultaneously, and is also the cheapest way to do so (apart from email of course). 

Make your message worth your voters' attention and I'm sure you have a lot to gain from using mobile marketing in your political campaign.