Ok, so most of you already reading this blog wouldn't really ask this question -- but don't close your browser tab / RSS reader just yet. Today's post is about a very interesting overview of our sector I have just come across, which contains a lot of condensed information, very well-presented, so that you can quickly get the 'big picture' of all the different things 'Mobile Marketing' as a term includes -- presented as a Mobile Marketing Map. 

Credit goes to FirstPartner who have released this map, which, in their words: 

The map is mainly based on UK data, but I'm sure most of the information in there applies to a lot of other markets worldwide. Of course, different markets each have different characteristics, meaning that depending on where you are in the world, or where you wish to setup your business, you should put different emphasis in each of these fields (for example, don't waste your time developing iPhone / Android apps if there aren't a lot of smartphones in your country). 

Also, different markets might lack the necessary infrastructure to support some of these marketing scenarios. For example, there's no point setting up an interactive SMS business in a country where the network operators don't yet provide short codes (e.g. they might offer 0800 numbers, though these are not used so often as SMS long codes, they are usually only alternative 0845 numbers).

There are plenty of factors you need to take into consideration when attempting to set up a mobile marketing business venture in a specific country, but the good thing about this map is that it gives a pretty extensive overview of the different things you can do, and as such is a pretty good source of ideas.

The map is available for free download from the FirstPartner website, here.