Written on Monday, June 28, 2010
After purchasing my iPhone, I've found I'm now very open to purchasing apps through the Apple App store. The whole experience of purchasing is a breeze! And I'm simply not concerced with providing my credit card info (Apple already has it, and I trust Apple -- at least in that sense). So I can browse through the app directory, find an app worth the money (ok, that can be an issue!), click and there. I've bought it and a minute or so afterwards, it's already installed on my phone, and ready for me to enjoy.
I'm mentioning this because I came across an article that got me thinking about how much mobile apps have done for mCommerce. And how much more they've helped users like me get over the 'pay from my mobile' barrier, with all its obstacles (inserting credit card info on the phone, slow connections, poor user experience on mobile websites, and an overall flaky feeling about mPayments as a whole).
I thought I'd share the survey contained in the article with you all, as it contains some useful info on mCommerce and mobile applications.
Much has been made of mobile applications as branding and advertising vehicles, but they're also playing a role in encouraging m-commerce, according to a new study. The survey by electronics comparison shopping site Retrevo found the proportion of people that had bought something with their cell phones had doubled to 20% in just the last four months.
Of those who have made a mobile purchase, 42% did so using applications capable of transactions. Further, the iPhone, which offers some 200,000 apps, was the most popular type of smartphone when it came to mobile shopping.
Since consumers have flocked to mobile apps because they've typically provided a smoother user experience than mobile Web sites, it makes sense apps would gain ground as shopping tools.
But Retrevo's latest Pulse Report found mobile users are still apprehensive about transferring credit card information to their phone. When asked what would make them more likely to buy something from a retailer via cell phone, 24% said not having to provide credit card information, and 13% said if credit card data was already stored with a retailer.
That suggests the easier retailers make it for customers to store account information, the more comfortable people will be to buy with their phones. To that end, Retrevo cited services such as Amazon's PayPhrase, which lets customers create a unique phrase and a four-digit PIN to verify accounts and speed up online purchases.
Amazon last year also launched a mobile payments service for third-party developers and merchants that allows consumers to use their Amazon accounts to make purchases on other mobile sites or apps.
PayPal and other companies also provide mobile wallets, and some speculate that the major U.S. wireless carriers may eventually get into the payments game, as NTT DoCoMo has done in Japan -- but perhaps not until m-commerce becomes more widespread.
More than half (53%) of those surveyed by Retrevo said they hadn't made a mobile purchase to date and had no plans to. But another 27% said that though they hadn't bought anything yet via cell phone, they would eventually.
So currently, about half of mobile users are open to mobile shopping -- but only 20% have actually used their handset to buy goods. That still leaves room for plenty of room for growth for retailers and others looking to extend their business to mobile devices. Converting potential mobile shoppers into buyers will be the hard part, but an app offering some type of mobile wallet would appear to ease the process.
Does it sound about right? Let me know if you have any relevant numbers you'd like to share with the rest of us.
Posted in
mobile payments
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Written on Friday, June 25, 2010
Athens, GREECE — 22 Jun. 2010, The Irish Special Olympics recently became the first Special Olympics event to utilize mobile marketing in order to enhance the visitors’ experience of the games. Using the Bluetooth technology, the organizers sent mobile guides to visitors’ mobile phones which provided information of all the games schedules and venues along with local attractions and information about the area.
Bluezone Media Ltd., the local Bluevibe reseller, developed the mobile application that works in a similar fashion to a mini website, and contained some twenty five pages of information about the fixtures and venues in Limerick.
The mini website was sent to Bluetooth-enabled phones as the visitors to the games arrived into the venues. Visitors are prompted to turn on their Bluetooth as they arrive into the venues by the use of signage and the volunteers made the visitors aware too that there was information ready to be sent to them.
“The use of Bluetooth to transmit this sort of data makes it extremely portable for visitors. There’s no need to hold onto booklets as all the information that’s needed is contained within the mini website the visitor has just downloaded” said Kevin O’Connor of BlueZone Media. “It’s a new marketing tool and another way for the Irish Special Olympics to help get information to the visitors, and with less paper printed to deliver the same message makes this method much more environmentally friendly” O’Connor added.
Over five hundred visitors to the Special Olympics received the mini website to their mobile phone throughout the duration of the games making this one of the most successful marketing push campaigns for BlueZone Media in recent months. The Irish Special Olympics attracted over 1.900 athletes from all over Ireland in one of the most successful Irish Special Olympics to date.
In the spirit of the Special Olympics, BlueZone Media and Bluevibe both offered their services free of charge to the organizers of the event.
About Bluevibe Ltd
Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications.
Bluevibe already features resellers in the U.S., Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.
You can find out more about Bluevibe through its
website.
About BlueZone Media
Established in June 2008, BlueZone Media utilises Bluevibe to provide businesses around Ireland with location-based bluetooth proximity marketing solutions. Bluevibe's unique technology offers flexibility and innovativeness to campaigns and an opportunity to deliver marketing messages directly on to customers mobile phones and computers on the premises.
BlueZone Media is an official Bluevibe reseller for Ireland, where it has numerous Bluevibe hotspot installations, delivering clients’ messages to thousands of people.
For more information about BlueZone Media visit
http://www.bluezone.ie/
Contact details:
Posted in
bluetooth marketing,
press releases,
proximity marketing
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Written on Wednesday, June 23, 2010
Today's post is about the mobile marketing ventures of one of the world's greatest football clubs, Real Madrid.
They are one of the football teams that apart from being very successful on the field, also boast a very successful business around the football team, that has also proven very profitable.
I came across an
interview of
Real Madrid's Mobile Marketing Manager, Pedro Duarte, that provides plenty of insight on how they approach
mobile marketing.
Real have been working with mobile technologies for around two years and aim to implement mobile as a key tool in the clubs marketing strategy. For that purpose they have created the brand “Real Madrid Mobile” which involves all of their mobile activities.
Real’s mobile strategy can be broken down into two key aims:
- Generating extra revenue for Real Madrid through the distribution of their mobile content portfolio and creation of new mobile services and products
- Building a mobile community for Real Madrid fans, and the integration of mobile into the clubs communications with the fans.
Pedro summed up the clubs strategies well when he said, “our mobile strategy aims to utilise mobile as a way not only to extend the reach of our traditional services and products, but, also to implement mobile as a useful communication tool between Real Madrid and our fans.”
Real Madrid is one of the leaders in terms of mobile technology and sports here in Europe, explains Pedro, “one of the main things that separates us from other sports organisations in terms of mobile success is that we have a department dedicated to our mobile platforms and mobile marketing – that is the main difference between Real Madrid and many other companies, some of them have digital teams, but we specialise in mobile marketing and building a mobile community for Real Madrid.”
Building a mobile community of fans is something that Real are very keen to do, as they have found that fans are very responsive to mobile communication, “mobile generates in some cases a much better response that other forms of communication, such as email and traditional letters, “We get a great response to the content we put our via our mobile channels, for example; when we win a trophy we can send out video calls to all of our mobile subscribers and once the fans respond to the call they will see a video of one of our players saying “Madridista we have won La Liga thanks very much for your support!”
“We believe this type of communication is much more personal as well, for a Real Madrid fan if you receive a call from a star playing saying thank you for your support then this is great engagement and a great way to reach out to fans.”
In September 2009 Real launched their The MyMadrid platform – a multi platform and multi language community for fans – which has already reached an impressive 150,000 downloads. “We want MyMadrid to be the single point of contact of all of our madridistas that want to enjoy the “madridista” experience through their mobile device. So far the response we have had from the fans has been great and we are very proud of the amount of downloads which the app has had.”
MyMadrid offers fans real time news, access to the clubs official Youtube channel, minute by minute game updates, real time 3D goals from matches, access to ticketing, chat and MSN services and additional mini games services.
Real also have big plans for the future of this platform. “We are now working on integrating merchandise sales into MyMadrid and implementing the Real Madrid membership content into the mobile platform as well as Real Madrid Mobile Television into it. We are also working on more premium services for fans.”
“One of these premium services is Follow Me, a real time service which allows fans to see what our players are doing. For example if you subscribe to Kaka’s follow me you will receive real time updates of what he is doing including images.”
“We are also developing some more interactive features and games which will allow fans within MyMadrid to interact with other fans, one example of this is a Penalty Kick game which we are developing – this allows MyMadrid users to connect with one another and play as either a keeper or striker during a penalty shoot out. We want MyMadrid to not only be a mobile community but we also want it to create and spark interaction amongst the users and fans.”
“We also use our mobile platform to communicate exclusive special offers and ticket availability to MyMadrid users, so if for one game we have some tickets left we can let all of our mobile fans know and offer them the opportunity to buy tickets to a game.”
“Real Madrid has also created the first Subscription Content Club Service, which allows the fans to download the latest content from the club (mobile games, photographs of the matches…) paying a weekly rate card. More than 100,000 users have subscribed to this service, showing that our supporters are keen to pay if the Club offers exclusive and premium content in real time”.
Real Madrid's mobile marketing activities have also opened up new opportunities for club partners and sponsors. ”Our mobile services have built up a permission marketing database which is being used by some of the main sponsors of the Club to promote their activities. In this way, Real Madrid has created a new marketing vehicle that allows the sponsors to get in contact with their customers in a more direct way.”
“In addition to this, over these past two years the club has reached agreements with the main media partners in Spain, in which Real Madrid launches monthly SMS contests in TV and newspapers giving the fans the opportunity to win special and exclusive prizes. As an example, in 2009 Real Madrid launched a super contest that gave the fans the opportunity to win the official AUDI cars of the players, those that had been used by the stars of the squad. Entries were via SMS, and 180,000 madridistas participated in the campaign, which made it a huge success in Spain. This is one of the drivers Real Madrid uses to show the “madridista experience” to the fans, whilst also giving the Club the opportunity to generate a permission marketing data base.”
Outside of Spain the Real Madrid mobile platform is ran on a licensing / franchise model which sees Real control all content centrally with local based partners acquiring a license to distribute the clubs content. This business model has allowed the clubs mobile business to spread worldwide in a short space of time.
“In terms of mobile content we are now selling worldwide, we close exclusive agreements with local partners and they acquire our mobile license for their territory, this way of working is the best to achieve our goals and maintain contact with all our fans. Due to this business model we are now distributing content to the US, Japan, Middle East, Latin America, UK, Portugal, Israel we have just signed an agreement for South Africa.”
“So we are now reaching a worldwide fan base and giving them the latest Real Madrid content direct to their mobile. Our mobile platform also offers further exposure to our sponsors and partners, and has opened up new advertising and marketing opportunities for brands looking to reach Real Madrid fans.”
Some very interesting information, I think you will agree, and certainly a point of reference for anyone wanting to venture into mobile marketing in sports. No need to re-invent the wheel, if someone as big as Real Madrid has already gone out and done it (and done it well, by the sounds of it).
In fact, you can visit Real Madrid's Mobile Marketing Site, by clicking on the picture above, to see the array of
mobile services on offer.
Posted in
mobile entertainment,
mobile marketing,
sms marketing,
text marketing
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Written on Monday, June 21, 2010
One of the mobile services that we have yet to see take off is MMS. This is true, regardless of whether you (as I) think it will eventually, or very much have your doubts about what the whole fuss is about.
I recently came across a very
interesting article discussing
in length the potential of MMS, and why it should NOT be considered a failure just yet. It's
one of the best articles I've come across in a while, making some really good points, but it's rather long,so I would strongly urge you to give it a read and then come back for my comments, in order not to make this post too long.
Are you back? Interesting, wasn't it? Here's my views on some of the points made:
One of the most interesting points raised is about how misunderstood MMS has been. I agree there are a number of services it can be used for, that have huge potential. I 100% agree that it should not be considered a failure, because it still has the potential to generate huge revenues, when put to good use, as Tomi Ahonen points out.
BUT, I would say that so far it HAS been a failure. I DON'T agree it has been misunderstood, in the sense that the brilliant ideas Tomi gives us are indeed valid (now), but if that was why MMS was developed by network ops, we would have seen this happen already. No, MMS is not a replacement for SMS, but that was why it came out, I think - and this is my personal view - but it did not fulfil that purpose. Should we throw away then? Certainly not, and Tomi's article is the best proof of that, because we can still put it to good use.
NOT PERSON TO PERSON
...
Today, six years later, China reports that 70% of all MMS messaging traffic is A2P traffic (says ZTE in 2010). Note that in China there are already 134 million active users of MMS just on the China Mobile network, we're looking at enormous reach here.
And compare that to Flickr, the world's most used picture sharing social networking site. Flickr globally has about 50 million users. So just in one network in just one country, China, there are almost 3 times as many active paying users of MMS than all registered users to the free picture sharing site of Flickr worldwide.
I fully embrace Tomi's views here. The MMS potential lies in app-to-person.
ASIA IS MMS LEADER
Interesting to see this -- that's where all you guys developing MMS solutions should market your products, isn't it?
Asia is a much bigger market than Europe. In fact, much bigger than the U.S. also. And with the MMS adoption rates Tomi reports, this is a no-brainer really.
MMS VS SMS REALITY CHECK
I think that some of the comparisons made by Tomi for MMS vs. SMS, are not 100% spot on. Yes it is much more fair to compare the two technologies 8 years into their lifetime, but the measure to be used should not be absolute (e.g. 1B users, 30B dollar revenues), rather it should be relevant to the total market size. This was not the same in 1993, when SMS started, and in 2002 when MMS was launched. So we should be looking at percentages rather than absolute values, I believe, because it's much easier to make 1B in the mobile services sector today, than it was e.g. 10 years ago.
FUTURE - NOT FACEBOOK, MORE MMS
A good reason why is of course that secretive part to mobile phone messaging that is so addictive with SMS. The Pew Study reported that 15% of US youth admit to receiving sexually explicit or nude pictures from friends (meaning in all likelihood the number is far bigger). You can more 'safely' send a picture that the parents might not like, if you use the MMS feature on your phone, than posting it on a social networking site, where your parents may see it too.. So don't think MMS will end anytime soon.
Yes, 100% spot on. Like with SMS messaging, the youth is picking up fast on MMS. And their spending force is certainly not negiligible, so MMS is certainly here to stay. In fact,
person-to-person MMS will only really take off for this youth audience, if you ask me.
ULTIMATE ENGAGEMENT MARKETING PLATFORM
So what do we do with MMS? Yes, we can use it to send pictures, that is not what I argue is the main utility from MMS. The main utility is media content. Lets have morning TV shows send MMS cooking recipes like they do in the UK and the soap operas send a teaser 5 minutes from tomorrow's episode to fans at the end of today's soap opera episode as they do in South Korea, and have the TV's top chefs give cooking advice like Poland's top TV chef does with Knorr. Lets have brands engage with customers like BMW did with its winter tyres MMS campaign in Germany. MMS is perfectly suited for advertisers, because of its enormous reach - bigger than the internet, print or TV - and because MMS is inherently interactive, and is as easy to use by consumers as SMS. Blyk out of the UK showed tons of clever engagement marketing campaigns starting with the iconic L'Oreal MMS campaigns. We can deliver coupons, basic advergames, music, video clips, pictures and longer form news stories via MMS. It is the ultimate media channel and the ultimate engagement marketing platform. But lets not condemn it just because we don't like to send pictures using it haha..
Great points. Am already on it.
Great stuff from Tomi, thanks for such a quality article.. It'd been a while since I'd come across such a good one.
Posted in
mms,
mobile services
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Written on Wednesday, June 09, 2010
Delray Beach, FL, June 8, 2010 – Bluevibe Ltd. signed Blueweb Mobile Media today as its exclusive reseller in the U.S., in a move to introduce its powerful interactive mobile marketing services to the developing Proximity Marketing sector in the U.S.
Bluevibe is a Proximity Marketing System that seeks to stand out from its competition by focusing on providing opt-in Bluetooth marketing campaigns, giving the consumer the power of choice when it comes to participating. In such campaigns, the consumer is invited to opt-in by downloading a mobile application on their phone for free, allowing them to participate interactively in votes, questionnaires, mobile games and download multimedia content at will, rather than simply accepting/rejecting files on their phones.
Mr. Antoniadis, CEO of Bluevibe Ltd., commented on why Bluevibe concentrates more on opt-in Bluetooth campaigns: “The traditional „one-way‟, or „content push‟, Bluetooth Marketing campaign model is also supported by Bluevibe, but with the ongoing debate around the intrusiveness and even legality of such campaigns, we have chosen to focus on Interactive Campaigns where consumers opt-in, rather than opt-out”.
“We believe this is the only way Bluetooth can evolve as a marketing medium. Imagine, in a few years‟ time, if many businesses on a high street are equipped with Bluetooth marketing, and your phone beeps every 30 seconds as you‟re walking along. You‟re bound to turn your Bluetooth off, or at least to „not discoverable‟. We don‟t want and that‟s why we‟re trying to stay ahead.”
On top of the Bluetooth marketing campaigns Bluevibe also offers consumers the ability to browse the mobile web on their cell phones for free, through its Bluetooth and WiFi-enabled Hotspots. This means that mobile phones without WiFi capabilities can also connect for free, via Bluetooth.
Mr. Antoniadis had this to say: “We believe that, in order to participate, consumers must be given incentive - a service of value to them, so that they will then gladly see your marketing message, which will bring you higher conversion rates. That‟s why we developed the Internet via Bluetooth feature for our Bluevibe Hotspots. Our reseller in Ireland has already had great success with this feature in Butlers‟ Buses, a coach company. ”
Blueweb Mobile Media, the Bluevibe exclusive reseller in the U.S. plans on building the largest proximity marketing network in the country. CEO and Partner Daniel Kinney had this to say: “Traditional marketing via Television, Radio, and Print is not working with the same effectiveness as it has in the past. With consumers so reliant on their mobile devices for everything pertinent in their lives it just makes sense to give them the ability to receive an ad or a coupon on their phone. The only way to do so with rich-media content, however, is to “push” it out via Bluetooth. Blueweb Mobile Media intends to build a large infrastructure throughout the country that will give advertisers the ability to push their content directly to consumers most personal and most used devices. We are very excited to partner with one of the best proximity marketing companies in Bluevibe to be able to ensure our clients the best service in the industry. We were especially drawn to the fact that Bluevibe offers a complete marketing package with an easy to use web-based portal and a simple yet extremely effective Bluetooth Mobile application. This gives us the ability to manage a client whether they are in New York, Los Angeles, Chicago, or Miami. We look forward to building the Bluevibe brand throughout the country for years to come.”
About Bluevibe Ltd
Bluevibe Ltd. is committed to providing innovative Bluetooth marketing products and services. It develops its own Proximity Marketing system, combining both Bluetooth and WiFi, in order to support the widest possible range of mobile phones – from the low-end device to the iPhone / BlackBerry phones – with opt-in Bluetooth marketing campaigns in mind, through the use of rich mobile applications.
Bluevibe already features resellers in Indonesia, Ireland, Hong Kong and Singapore and customers in many countries all over the world.
You can find out more about Bluevibe through its website.
About Blueweb Mobile Media
BlueWeb Mobile Media understands how advertising really works. The industry is changing and we are on the cutting edge of advertising technology. Utilizing Bluetooth and WiFi technologies, BlueWeb Mobile Media delivers your ad right into the hand of the consumer. You can find out more about Blueweb Mobile Media on its
website.
777 E. Atlantic Ave. Suite C2
Delray Beach, Florida 33483
561-926-9000
www.bluewebmobilemedia.com
info@bluewebmobilemedia.com
Posted in
bluetooth marketing,
press releases,
proximity marketing
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Written on Tuesday, June 08, 2010
As you probably all now, THE World Cup is starting on Friday (as if I didn't have enough work on). This is, without the slightest hint of a doubt, the biggest news and most important event in the world. (if you couldn't tell I'm a football fan, I thought I'd clear that up!)
I'm bringing in a TV into the office to watch the early matches, but it seems not everyone is lucky enough to be able to do that / (or eager enough to work while the matches are on -- that's how I'm selling it to the boss!).
Here's how the folks over in the UK are
planning to watch the
World Cup this summer, according to Opinium Research, who carried out the survey on behalf of moneysupermarket.com:
Two in five Brits (42 per cent) plan to watch the World Cup at work this summer, with 7 per cent of those planning to do so aimng to watch matches on their phone. 33 per cent will use streaming sites such as BBC iPlayer or internet radio to catch the games.
The figures come from a survey carried out by
Opinium Research on behalf of
moneysupermarket.com. The research firm surveyed 2,017 UK adults online between 30 April and 4 May, 2010. The survey also found that 365,000 Brits plan to pretend they have a meeting and go to the pub to watch the match, while 122,000 men plan to call in sick, and around 487,000 fans are planning to take holiday during the tournament to watch as much of it as they can.
“A significant number of people plan to get online to watch the tournament which will put a lot of strain on the office network and internet speeds. It may pay for some offices to at least screen the England games on a TV for their staff,” says Mike Wilson, manager of mobiles and broadband at moneysupermarket.com. “Those that are planning to tune in on their smartphone need to make sure they are streaming games through a wi-fi connection. Watching through the operators 3G network could easily drive you over your download limit and result in some hefty bills when the World Cup is over.”
Watching matches on your mobile is certainly better than not watching matches at all, but still crap, when you could be watching it in the pub. :) I think I'll stop there, so I don't end up calling it an early afternoon now, (and you don't either). There's plenty of time to do that over the coming weeks..
I'll keep my eye out for World Cup Mobile Marketing campaigns and keep you posted (this way I can turn watching the matches into work!), so stay tuned.
Posted in
mobile entertainment,
mobile services
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Written on Wednesday, June 02, 2010
Reading through the
Bluetooth SIG Magazine, a quarterly edition that includes some of the most important updates around Bluetooth as a technology, I came across a couple of interesting articles -- I'm giving you the most interesting bits from two of them below.
The first is about how Bluetooth is used by traffic wardens in
Bluetooth Technology@Work, to improve the collection rate for parking violations (you will pay that ticket -- they've now got evidence against you!) :
Public-sector agencies struggling to collect revenue during tough economic times are getting new help from a venerable source – parking tickets. Armed with vCitePlus, a Bluetooth enabled system developed by Sandy, Utah– based Velosum that makes it easier to write and record citations, several cities around the United States are adding hundreds of thousands of dollars to local government coffers.
The solution, fi rst launched in January 2008, uses digital pen and paper technology from Anoto Group. The pen records the data as offi cers write citations and sends it to a mobile phone via Bluetooth wireless technology. Offi cers then use the phone to take digital photos of license plates or other details as evidence and upload all of the data to a central Web portal in real time. Faced with such timely and detailed information, violators are much more likely to pay their fi nes than dispute them.
...
Velosum’s solution is in place in 17 U.S. municipalities, including Provo and Grand Junction, Colo., for everything from managing parking and speeding tickets to handling weed abatement violations and even controlling graffiti.
...
The Anoto pen, an integral part of the solution, works much like conventional writing devices, which keeps training costs to a minimum. An offi cer writes out violation information with the pen, using ticket forms printed on special patterned paper. As he or she writes, an infrared camera in the stylus captures pen-tip movements by taking nearly 75 digital photographs per second. The pen transfers the images via Bluetooth technology to proprietary Velosum software loaded on a mobile phone, which then uses a secure Web connection to send everything to a Web portal, which also runs vCitePlus software. “We then play connect the dots,” Critchfi eld says. The software translates the pattern and pen movements into data that digitizes the handwritten information on the tickets.
The solution also captures the GPS coordinates of where the citation is issued as well as photographs agents take on-site using the cell phone. “When you see a photo of your car parked in front of a fi re hydrant, it’s hard to not pay the ticket,” Critchfield says.
The second is about an innovative product using Bluetooth (in fact the
Bluetooth Innovation World Cup Winner), that keeps track of your daily calory burnout using a device that attaches to your shoe (fine for trainers, but is it really for business men/women?):
A new Bluetooth enabled device being developed by Colorado-based Physical Activity Innovations, LLC, will shed more light on the benefits of these hidden bursts of physical activity, enabling users to discover where they can make changes in their daily routines that can add up to better fitness.
The Fit Companion is a small sensor that attaches to a user’s shoe. It’s designed to deliver information on the amount of physical energy and number of calories he or she expends during the course of the day. Information generated by the device can be delivered to any Bluetooth enabled device, including mobile phones and PCs.
...
The Fit Companion will automatically recognize typical postures and activities such as sitting, walking or cycling. It’s calibrated by accurate estimates of energy expenditure, verified by academic research.
Trackable data includes time spent sitting, number of steps taken, time spent moving and so on. The device will even provide proactive motivational feedback: “You’ve been sitting for too long! Let’s take a few steps!”
...
The product is still under development, but its designers expect to complete it within the next two years.”
Interesting to see these two posts in comparison. One is about an existing product, which is already being used, with success. The other is about an innovative idea that is going to reach the market in two years -- a pretty long time.
Posted in
bluetooth
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