Groupon Mobile Coupons Sell 70.000 Burgers in 72 hours
Written on Thursday, January 20, 2011
Groupon, one of the largest and most well-known mobile coupon services, announced a couple of days ago what it calls a record breaking response to one of it’s mobile deals. Groupon reports selling over 70.000 burgers for Hong Kong fast food restaurant Triple O’s in 72 hours.
Interesting? Here's the news piece from GoMoNews:
What’s the story?
If you haven’t heard of Groupon, here’s the short version:- it’s a coupon service. You can print the coupon, or just get it sent to your mobile device.
- only one coupon is offered per day in any city that Groupon operates in
- the coupons work around the “group buying” method. The discounts are usually pretty huge, but they only come into effect if enough people sign on for the daily deal
- this means that the participating retailer can offer a generous discount, and be guaranteed they’ll only have to honor it if enough people sign upPart of the massive appeal of Groupon is that it works on mobile. You can check out the daily deal in the morning and decide whether you want to be part of it or not. Then you just go about your day – and if the necessary number of people opt-in, the coupon will just arrive on your phone.What’s the news?An existing coupon service called uBuyiBuy.com was repurposed by Groupon in June 2010, and it claims to have shifted over 300,000 vouchers already. That number of vouchers, downloaded over a period of several months, should give you an idea of how massive a success the Triple O’s campaign was. The deal it ran through Groupon was this – if you spend $25 on food and drink, you get another $25 for free if. 40,000 burgers had been sold after 24 hours, with the 70,000 figure reached after 72.This deal has now shot straight to the top of performance charts for Groupons worldwide F&B Restaurants coupons.What we think?As social networking and mobile shopping both grow in popularity, we’re seeing the emergence of what is potentially an incredibly powerful force: social shopping. That is essentially what Groupon is – it uses social media tools to create a large group of people interested in taking a certain deal… before the deal is actually available. When a suitable economy of scale has been attained by the retailer, the deal is unleashed. Everyone wins.It’s such a powerful concept that plenty of other people are getting on board. Mobile gaming platform OpenFeint is applying the same kind of model to selling mobile games (see here), HipLogic built Groupon updates right into it’s UI (see here), and mobile location company WHERE bought into the market through LocalGinger (see here).
Obviously with this deal both Groupon and Triple O's both made their money, however, what's most important from our point of view is us catching a glimpse of the power mobile coupons have. These sort of mobile marketing campaigns go to show that if your content is good, and the offer 'just right', mobile is the ideal medium to convey it to the mass public.
Not to mention, of course, the publicity you get when one of your campaigns hits the spot getting you these impressively big numbers!..
Posted in
mobile coupons,
mobile marketing,
social networking
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