"Measuring Mobile Marketing Campaigns" & "Mobile Loyalty Programs" White Papers
Written on Thursday, January 13, 2011
I just came across two really interesting white papers, which were featured on the Mobile Marketing Magazine in December (here and here), so some of you might have already seen them, but I only just found them and read them, and I definitely think they're worth a read at your next coffee break.
The second is from Velti, the very well-known, multi-national brand that also provides mobile marketing services. The white paper asserts why store owners need repeated communication with the consumer, going beyond one-time promotions, in order to build a closer relationship with the customer that brings repeated sales. It describes various approaches using mobile loyalty programs to help businesses (such as operators, brands, agencies and media companies) achieve such long-term success by building high-value customer relationships.
Happy reading!
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Thanks a lot. These are pretty interesting articles about Mobile Marketing.
Nice sharing, yes this is probably the nice article on the mobile marketing, keep it up
It describes various approaches using mobile loyalty programs to help businesses (such as operators, brands, agencies and media companies). Here the TXTimpact employs a feature-rich, Web-based administrative tool to give businesses the ability to launch, manage and track their own mobile marketing campaigns.mobile marketing
Thanks for those white papers that contains advices on how promulgate and wage campaign on the mobile platform. PLus the Loyalty programs are great to study.
really its very nice blog we can get more information on this bolg.
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