RSS Reader + Twitter Roundup: Recommended Articles (27/01)
Written on Thursday, January 27, 2011
I've been finding more and more interesting articles I've been wanting to share but I don't have the time (nor is it worth it, I think) to prepare a separate post on each one.
Today's post is essentially a shortlist of the most interesting articles I've recently come across, which, I think, are well worth your time and attention:
- A Floor Plan for the Mobile Optimized Brick and Mortar: An interesting article about all the different ways retail shops can exploit mobile to better interact with the consumer.
- Nothing to do with mobile marketing or mobile advertising, but still brilliant! Check it out for a laugh: The Time-Traveler's Shop
- Again, in the realm of retail, see how you can WOW passers-by: great work! Interactive Display Window
- A very good roundup for mobile barcodes, especially highlighting the issues to be dealt with in the coming months / years: Mobile Barcodes: The Challenges Ahead
- Some useful suggestions for the first steps in running a successful SMS Marketing Campaign using Short Codes: Easy Ways to Build a Massive Text Message Marketing List
- An interesting report from Forrester, about the size of mobile advertising spend in the US: US mobile ad spend to exceed $1B by year-end: Forrester
- KFC's mobile advertising campaign for its Hot Wings that includes in-application, mobile Web display advertising, as well as custom brand integration within a mobile game: KFC campaign leaves no mobile channel untouched
- Amstel (the well-known beer brand) also uses mobile barcodes to promote one of its upcoming events: Amstel Light builds excitement for Burger Bash event with bar codes
Posted in
mobile advertising,
mobile services,
QR codes,
sms marketing,
text marketing
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