SMS & Mobile Internet Usage Study by Nielsen

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Written on Wednesday, January 19, 2011

Just came across this post in the Textboard blog, about a global study, conducted by Nielsen, about the use of SMS messaging and mobile internet.

The post contains a good summary of the whole report, so I'm quoting directly from there:
It’s no surprise that China is the global leader in mobile internet usage. With 73% of Chinese youth (ages 15-24) using mobile devices have used the mobile internet in the past 30 days. The United States mobile internet usage of youth in the same bracket is still an impressive 48% according to Nielsen.
The Nielsen mobile marketing report also discovered gender dominance when it came to sending text messages. While female youths sent the most text messages in every country measured except in China and India where text messages and SMS was dominated by males.
The study digs deeper into teens that send text messages in the United States. The results showed that teens are texting all the time (obviously) and at a rate of over 6 text messages per hour that they’re not asleep. United States teenagers send and receive an average of 3,339 text messages per month. The survey measured cellphone bills from 60,000 mobile subscribers and 3,000 separate surveys.
No one sends more text messages than teens between the age of 13 and 17, especially females who send and receive an average of 4,050 text messages every month. Teenage males in the same group are not far behind, sending an average of 2,539 texts monthly. Young adults come in second with a comparative measly 1,630 text messages sent per month. This rounds out to about 3 text messages per hour.
When teens were surveyed by Nielsen last year as to their preference for texting instead of placing voice calls they cited “it’s fun” as their reasoning. But this year almost 80% of teenagers that sent text messages recognize it as a convenience and an easier/faster way to communicate than voice calls. With this comes an obvious decrease in voice activity among teens- 14% decrease to be exact.
Download the entire report by clicking here.
Interesting, and the good thing about the study is that they have a pretty large sample, so I'll definitely be giving the whole thing a closer read.

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1 Comment

  1. SMS Marketing | July 21, 2011 9:52 PM

    Interesting study. I believe the trending of SMS and mobile internet usage will go up even more especially now that you can access the internet through your cellphone. I wouldn't wonder if one day computers are phased out.

     

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