Smartphone Market Share Statistics
Written on Friday, February 04, 2011
VERY interesting piece with information on the latest mobile phone market share statistics, from this post.
First up, Canalys yesterday published its 2010 Q4 market data on smartphones, and here are a few of the tastier tidbits:
- Smartphone adoption is growing fast. Smartphone sales nearly doubled (89 percent) from the same quarter last year: 101.2 million phones sold in Q4 2010.
- Android is growing fastest. Android-based phones outsold all other operating systems worldwide in the quarter (32.9 million phones, or 33 percent), edging out Nokia's Symbian phones (31 million). HTC and Samsung made the most popular Android handsets (45 percent of Android phones sold).
- The US is the biggest single country for smartphone sales. Twice the size of the Chinese market. Android was by far the best-selling smartphone platform in the US in Q4 (53 percent according to The NPD Group).
- Fastest smartphone growth is in Europe, Middle East, and Africa. Sales up 90 percent from the same quarter last year.
- But it's still a Nokia world. Even if its Symbian operating system wasn't on top, Nokia is still the number one seller of smartphone hardware (28 percent of Q4 worldwide sales). Nokia leads in Europe, Middle East, Africa, and Asia Pacific, but not Latin America, where BlackBerry took the lead.
- Slow start for Windows Phone 7. Microsoft's new smartphone operating system arrived somewhat late in the quarter, so these numbers don't quite tell the whole story, but still: Microsoft lost share in the United States, dropping from eight percent in Q4 2009 to five percent in Q4 2010. And it seems the new phones aren't even faring that well against the old Windows Mobile. According to The NPD Group, Windows Mobile phones outsold Windows Phone 7 two to one in the US.
- Everybody's growing. It's worth noting that while relative positions are shifting in the market, everybody is selling lots more smartphones than last year. Even the companies who look like they're losing ground above are still growing in absolute volume. Smartphones are gradually replacing dumb feature phones.
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| Compulsory Pie Chart pic for Stats article |
Meanwhile, Horace Dedieu offered this eye-opener on the iPhone's overall smartphone market share:
The iPhone ended the quarter with 17.25% smartphone share and 4.2% phone share. Share of revenues was about 22% and share of earnings was about 51%.
I still hold that 20% smartphone share is possible for the iPhone. As the smartphone market slowly becomes the entire phone market that share will be worth something.
Catch that? Four percent of phones, but 51 percent of profits. Wow.
Update: Nielsen yesterday shared its US smartphone snapshot as of December 2010:
- Nearly 1/3 of US mobile phones are smartphones. "As of December 2010, nearly a third (31%) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems."
- Dead heat between Android, iPhone, and BlackBerry in US. It's a three-way tie at 27 percent each, but the momentum is with Android, which accounted for 43 percent of US smartphone sales in
Q4 2010the last half of 2010, compared to 26 percent for Apple iOS and 20 percent for Blackberry RIM.
What does it tell us? If you're not on the Android train yet - get a ticket... yesterday! The iPhone figures certainly show you why - it's just going so well - and in spite of the incredible rise in Android sales, it's still growing!
Feel free to read more in the article if you're a designer for these platforms...
Posted in
mobile marketing statistics,
mobile services
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Most interesting are those with Android handsets with Samsung and HTC the biggest winners doubling in market share and doing even more in terms of units. Well this is nice informative article
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