Mobile Advertising Statistics from InMobi for Europe Market

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Written on Monday, March 07, 2011

I was recently doing some research for choosing a mobile advertising network for a project at work. As part of this research, I came across a couple of very interesting reports from Indian mobile advertising network InMobi, containing very interesting statistics including: 
  • Mobile Advertising market summary,
  • smartphone manufacturer and OS market share,
  • top handsets & connected devices.

Some highlights from the report include: 

Total mobile ad impressions (and this is just in the InMobi network - so this can give you a good idea of the total market size) of 2.7bn in October 2010 - compared to1.45bn in July 2010. 

Europe OS market share, based on mobile ad impressions
Top 5 of mobile manufacturers in the mobile advertising market: 
Apple holds first position as a manufacturer, with 32%, Nokia follows with 20%, Samsung is third at 15%, Sony Ericsson at #4 with 9%, and RIM 5th with 6%.

iPhone is the single most dominant device in the area, representing a 29.4% share of all impressions, with the Google Nexus One a very distant second at 2.5%.

Please feel free to head on over to InMobi for the full EU report, as well as others for the other markets in the world (Australia, ME, Africa, India, APAC, US).

Additionally I found out about their affiliate program which gives you 10% extra credits with every transaction, so I signed up for it in order to give everyone here access to the offer.

I look forward to InMobi releasing the latest figures, as I'm sure that as their impressions grow, we will be seeing an image of the mobile market which is much more representative than the one contained in the previous reports.

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2 Comments

  1. iPhone spy app | March 7, 2011 3:37 PM

    There is lots of mobile now in market and customers are in a fix which one to select. SO I think a proper marketing is need for solve customer confusion.

     
  2. Location-Based Marketing | October 5, 2011 9:25 AM

    True saying about mobile marketing that mobile marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend. Various kinds of mobile marketing are available in the market. Some are Mobile Local Search, Mobile Paid Search, Mobile Banner Advertising, SMS / MMS. Various mobile marketing services are Ad Mob, Apple iAds, TapJoy. Some benefits are timing is everything, they will read it. Completely agree with you, thanks.

    iphone apps developer

     

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