Sears Bluetooth Marketing Campaign in Toronto

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Written on Monday, March 14, 2011

Sparking off from this discussion on LinkedIn, I found out about a Bluetooth Marketing Campaign in Canada, Toronto. Bill Brooks, CEO of Powerwave Engagement, was kind enough to share more information about it, including not only the setting, but -more importantly- also some statistics (with an overall acceptance rate 28.7% - pretty remarkable! - which probably means there was proper awareness, etc.)

It was a 'Bluetooth only' promo campaign at the largest Sears store location in Canada at the downtown Toronto Centre.

It was a two day event on Nov 26 and 27.

The Bluetooth units were set up at the entrances and was supported with 'call to action' signage.

A permission message was sent to all Bluetooth enabled phone within a 100 metre range prior to accepting or declining the offer.

Bill also had to point out that Wi-Fi will also be part of the system used in similar campaigns, so as to capture more smart phones.

Here are the statistics from each of the four locations the system was set-up: 

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3 Comments

  1. Josh Green | March 15, 2011 12:15 AM

    Wow!! This is a pretty cool idea for SMS Marketing. I am excited to see where this goes.

     
  2. Limousine Services in Toronto | August 18, 2011 3:56 PM

    Thanks so much for all your great information.

    Limousine Services in Toronto

     
  3. Bridges Limo | September 13, 2011 4:32 AM

    Thank for the lead on a good deal.

     

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