Today's post is from Steven Farrell, the administrator of ReversePhoneLookup.org, who writes a quick introduction to the AdMob advertising network, owned by Google:

What Is AdMob?
AdMob is Google's answer to the growing mobile advertising market. It is one of the largest mobile advertising networks, similar to Adsense on regular websites. The platform allows developers to easily integrate ads and campaigns into mobile web content and native applications across multiple mobile platforms and operating systems.

Reaching Your Audience

AdMob enables you to reach your audience through both web content and applications on the devices. Ads can come in almost any form - from a traditional banner ad on a mobile website, to expandable ads and video advertisements. They also allow for interactive ads to be displayed on certain smartphones.
 

Promoting Your Apps

Another feature of AdMob is the ability to promote your ad for your application or web content on the AdMob mobile network. You can create an advertisement for your application to help increase views and make your ad more discoverable to users. AdMob, much like adsense, provides earnings reports as well as download tracking for your application.

Using AdMob

Using AdMob as an advertising platform means you will have to work with the SDK to itegrate AdMob ads into an application. Implementing it is an easy process for anyone familiar with mobile application development, and the myriad of possibilities for ad placement and type are very expansive. For those wishing to promote their apps with an ad on the AdMob mobile network, you only need to contact Google through the Admob website and provide all necessary information. If selected and approved, your ad will appear on the AdMob mobile network. AdMob is available on a wide range on platforms including iOS for iPhones, iPod Touches and iPads, Android OS for Android phones and tablets, Windows Phone 7, and many more emerging and newer platforms.

With the growing mobile ad market, it is important to choose a platform that not only works well but works efficiently and delivers solid results. AdMob is the premier mobile ad platform for both those who advertise within their applications and those who wish to advertise their applications. They are undoubtedly at the forefront of the mobile ad movement and should be the obvious choice for anyone looking into that market. With an ad platform that is easy for any developer to create and integrate with their own applications, AdMob delivers a very reputable service. Whether you are an advertiser, agency, application developer or a mobile web publisher, AdMob can suit your need and provide the tools necessary to generate revenue or increase application visibility and popularity through ads, campaigns, serving ads or utilizing their distribution and monetization platform.

Steven Farrell is the administrator of ReversePhoneLookup.org, a site where you can perform a reverse lookup for as little as $1.