Press Release: “SYBASE MCOMMERCE GUIDE 2011” GLOBAL MARKET OPPORTUNITIES
Written on Thursday, May 19, 2011
Sybase Executives, Partners, Industry Influencers Examine Best Practices as Companies Set Out to Capitalize on the Fourth Screen
NEW YORK, NY – May 18, 2011 – Sybase 365, a subsidiary of Sybase, Inc. the global leader in mobile messaging and mobile commerce services, today unveiled the inaugural edition of its annual Sybase® mCommerce Guide 2011. A compilation of articles by Sybase executives, partners, and industry analysts, the guide examines the transformation of commerce via the fourth screen – the mobile device. The comprehensive guide explores global market opportunities for financial institutions, enterprise and mobile operators through the viewpoints of those who are deeply involved in successful executions of various mCommerce strategies that are transforming lives both in developed and emerging economies.
Contributions from key industry thought leaders and innovators include Telekom Austria Group, MEF, Western Union, IBM, Javelin Research, Celent Banking Group, FirstCaribbean International Bank, Commercial Bank of Qatar, Informa Telecoms & Media, Juniper Research, and the Mobile Marketing Association
In his introduction to the Sybase mCommerce Guide 2011, Sybase chairman and CEO and John Chen writes: “Remember when a mobile phone did only one thing—allow you to talk to someone? Now these personal mobile devices are the force behind an intriguing mix of mCommerce services causing social and financial changes worldwide.”
Sybase 365 is in a unique position to deliver an industry guide given its strong relationships with financial institutions, mobile operators and enterprises. “The strategies behind mCommerce executions vary from region to region and are driven by local social and economic realities,” said Marty Beard, president, Sybase 365. “The goal of this guide is to be a vehicle for today’s most innovative minds to share practical information and paradigm-shifting examples with the global market.”
Leading with a holistic look at the current mCommerce landscape, the first section of the guide provides the readers with a picture of the opportunities and challenges for mCommerce in various parts of the world, including Africa, Nepal and the Americas. Delving into opportunities for financial institutions, the second section looks at growth potential for firms that want to implement an mCommerce strategy today.
Mobile operators play a key role in driving mCommerce adoption around the world, so the third section of the guide is a compilation of success stories from operators in developed and developing regions such as Austria, Germany, Afghanistan and Kenya. Finally, the last section is dedicated to the profitability of mCommerce for enterprises, with highlights of successful mCommerce strategies.
Download a copy of the Sybase Mobile Commerce Guide, and watch Sybase 365 President Marty Beard, introduce the Guide at http://www.sybase.com/
About Sybase 365
Sybase 365, a subsidiary of Sybase, Inc. (an SAP company; NYSE: SAP), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.5 billion messages per day, reaching 900 operators and 4.5 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com. Follow us on Twitter at @Sybase.
Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.
Posted in
mobile services,
press releases
|
I actually tried advertising on android phones. It works basically the same a pay-per-click on the web. The big advantage is that unlike a computer screen your ad is the only thing appearing on that cell phone screen at that particular moment and people can instantly respond. But you definitely need a budget that you are willing to spend because everything happens extremely fast. Within a matter of minutes all the clicks you purchased have been made and your account is at zero. You can schedule a maximum daily limits like $5, $10, or $20, etc. and everything will stop for that day once you hit it. That allows you to review, analyze, adjust, or edit ads if necessary. But I think overall mobile marketing is very good , especially for local business. I found a lot of helpful information about android advertising at androidadvertisingmoney.com
wow,very informative post i like it.....thankq...
read more....
downloads
I have heard a lot about Sybase Company. Its really good and well known company. And I must say that very useful information shared here.