At a New York City location, Pearl Media deployed an interactive crime scene where consumers are tasked with helping Rizzoli & Isles’ detective Jane Rizzoli (Angie Harmon) and medical examiner Maura Isles (Sasha Alexander) solve a murder case. As consumers walk by the 100-foot display, they will see a 3D crime scene through the windows of the storefront. The detailed build-out features a taped-off crime scene filled with an array of evidence, including open pill bottles, footprints and fingerprints, as well as a sheeted corpse in the center of the scene.

An interactive video wall serves as the investigation headquarters, allowing consumers to dust for fingerprints, survey the scene of the crime, review DNA tests and view an autopsy report. Using state-of-the-art Touch Interactive Technology, pedestrians also learn about the motives and whereabouts of three potential suspects and ultimately solve the crime. Throughout the interactive process, the clues revealed by each forensic test are illuminated inside the crime scene, providing an interactive consumer experience between the actual crime scene and the interactive video wall used to solve the crime.

Once the crime is solved, users are awarded with a photo of themselves with the stars of Rizzoli & Isles, which is then displayed on the storefront window. From the shop window, consumers then have the ability to share their photos with friends via Facebook.