Mobile Marketing takes many forms; from good old bulk SMS messaging, to Interactive SMS, and mobile advertising, bluetooth proximity marketing, mobile coupons, QR codes, etc. etc. 

An area that is often overlooked (and I don't think I would have remembered it either making that list above, had it not been for today's infographic) is e-mail marketing on mobile devices. And you there reading this that regularly read your e-mails on your mobile phone will know exactly what I mean when I say that e-mails on your mobile appear very different than they do on your desktop / laptop.

Designing the perfect mobile e-mail then is a key problem and that's what today's infographic is all about: 

Courtesy of the folks over at Litmus.com - please see full post here.