Location-Based Services (LBS) has been around forever. For the past 15 years at least, it's always been the sort of thing that everyone was waiting to take off... 

Advancements in social media and technology have allowed us to perform special functions with our mobile devices in relation to our location. A study conducted by the Pew Research Center found that more than a quarter of American adults use mobile or social location-based services. Who are these users?

Read more: http://www.flowtown.com/blog/whos-using-geosocial-and-location-based-services#ixzz1drKbRTmH