Understanding The Term Bluetooth Proximity Marketing
Written on Wednesday, December 21, 2011
Today's post is a guest post from Bethany, a fellow blogger, who wanted to write about Bluetooth Proximity Marketing:
Bluetooth proximity marketing is a method which allows the users of a bluetooth device to interact with various advertising agencies by receiving fresh information on various products such as vouchers, coupons etc. The user also receives music files, video files, contact information, V cards, and other product information; which may prove useful from a user’s perspective.
Understanding Proximity MarketingProximity Marketing can be understood as the localized wireless distribution content assigned for a predefined locality. These transmissions can be received by using required equipment. This type of distribution can be availed through a localized broadcast or recognizable devices in a specific area. The locations of a device can be determined by a cellular, bluetooth or internet.Bluetooth Proximity Marketing1. Bluetooth works on a short range wireless system and being supported by many mobile devices. This makes it a mode of the transmissions used for proximity marketing.2. A bluetooth broadcasting system should be installed for a specific locality to send information such as text messages, image files, contacts, audio or video files etc in a bluetooth proximity marketing system.
3. This phenomenon depends on the broadcast server range for a specific locality.4. To get free content delivery, the bluetooth in the devices need to be kept switched on and it should be also in visible mode so that no problem would occur to receive these advertising. This procedure is called as “Call-to-Action”.5. If the bluetooth device is found within the broadcast range and if it is visible to all, an automated confirmation message appears on the user’s bluetooth device whether they are comfortable to receive such free contents.6. If the user confirms, then only the free contents are delivered otherwise not. So, there is no security fear involved.7. The content delivered in this proximity marketing is usually informative, engaging and interactive.8. To avail more facilities of the bluetooth proximity marketing, the bluetooth system needs to be enabled to recognize the bluetooth device models and deliver contents accordingly.Advantages of Bluetooth Proximity Marketing1. Bluetooth proximity marketing is able to serve the marketing purpose in a low cost yet effective way.2. Cost effectiveness also grows as time passes.3. It casts a unique impact on the market as it is a marketing strategy which is still gaining popularity.4. It has been gaining quick popularity as mobile marketing is the most happening marketing sector in recent economy.5. Among all marketing methods, bluetooth marketing is the cheapest one. So, many advertising agencies prefer this.6. It also supports viral implications that means, the advertising can be shared from device to device and spreads without any efforts.7. By this marketing strategy, the end receiver is not charged anything.Bluetooth proximity marketing provides the advertising solutions to impart and share information on entertainment, discounts, coupons, and various promotional events for the user. It connects the content providers, retailers, advertisers, and public space operators to the customers directly in a cheapest way.About the author: Bethany is a blogger by profession. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on Designer Shoes attracted her attention. These days she is busy in writing articles on data recovery software.
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bluetooth,
bluetooth marketing,
proximity marketing
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Bluetooth proximity marketing is localized wireless content distribution functionality . Blutooth is small range wireless system supported by mostly evry mobile devices, it’s a one of communication medium used for proximity marketing. It used for the security reason. Which advantages given by you it’s a very informative this time very esay to transfer any data.
Thanks for sharing.
This is a great way to engage potential customers, although the negative it seems is that the person who would be recieving the content would need to have their Bluetooth enabled on their phone. This is not always the case, and most devices are only visible for a short amount of time. This also makes it difficult to ensure that the marketing efforts are most effective.
Wifi bluetooth area promotion is nearby wireless features . This is a great way to interact with clients, although the adverse it seems is that the person who would be recieving the content would need to have their Wifi bluetooth empowered on their cellphone.
From my experience, the most important thing you have to do during a proximity marketing campaign is the proper call-to-action. We have seen our figures to double when we put the nice and clear signage as well as meaningful rewards. I think Bluetooth has its position in the mobile marketing landscape and if we combine it with other technologies like WiFi and NFC we can have very successful results.
Nice post written on bluetooth proximity marketing. Really worth reading the post.
nice informative stuff
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