QR Codes, Location-Based Deals, iAd Now Cheaper, Non-Profit Donation Deals and Mobile Marketing Reports
Written on Monday, February 28, 2011 by Giorgos Saslis
Retail giant Target is the latest in a string of brands turning to mobile bar codes to help provide customers with a more interactive experience by embedding them in advertisements within national publications.
When readers come across one of the bar code-embedded ads in a magazine, they can use ScanLife to take a picture of the QR code, which then links the user to a video of stylist expert Sabrina Soto. In the clips, Ms. Soto demonstrates how Target furnishings and products can liven up home décor.
The name Five and Fifty comes from the fact that the deals must be good for at least 50% off and they can only be good for five hours. This is supposed to combat one of the major problems with Groupon – the deals can last for up to a year but that initial crunch means some deals can’t be redeemed until months after you’ve purchased.
Five and Fifty is primarily aimed at the huge perishable goods market. Let’s say there’s a cupcake shop up the street that has 200 cupcakes it wants to get rid of. The business owner could just hit the website, tailor the deal and for a few dollars, interested customers would be able to receive an SMS for a discount. As you can see from the photo above, we were able to snag a free cupcake.
ShopSavvy has partnered with Groupon to target its 10 million-plus users with specific offers based on their location and shopping preferences.The partnership will enable Groupon offers to be delivered via ShopSavvy’s deals tab. The tab feature is similar to a Twitter-like stream, but is made of offers, promotions and coupons.
Instead of a daily discount, Philanthroper shares the stories of non-profits, from local to global, and gives visitors the opportunity to donate a dollar. When the 24 hours come to an end, a new non-profit goes up and the previous day’s organization receives their funds within about a week.
Apple reducing iAd buy-in
Mobile marketing sticker shock has prompted Apple to dramatically slash the buy-in entry rate for the company’s iAd mobile advertising platform.
On Wednesday, Apple confirmed that the the iAd buy rate has been slashed by half.
Effectively immediately, Apple’s former $1 million minimum advertising threshold has been reduced to $500,000, as the Cupertino, California-based tech giant looks to attract mid-sized advertisers into its digital ad program for the first time.
Report Finds Daily Mobile Internet Usage for One in Five Americans
According to the findings of the 2011 Mobile Internet Attitudes Report from Antenna Software, one in five American mobile phone owners now use the mobile Internet every day of their lives.Forrester Report on Location-Based Commerce
The survey – conducted by YouGov – measured the “attitudes, preferences and behaviors” of adult consumers in the United States and United Kingdom. The poll took aim at the views and practices of a representative sample of 2,296 consumers, aged 18 and over in the UK and another 2,079 consumers in the US.
As expected, a large percentage (roughly half) of respondents admitted to using social networking platforms over the mobile Internet to stay connected with friends, family members, co-workers, and others.
6% of consumers are interested in receiving location-based retail offers on their mobile phones and 4% are interested in receiving time-sensitive promotions such as daily specials, Forrester Research Inc. finds.Happy reading...
The poll of 4,186 U.S. online adults 18 and older who have mobile phones was conducted in Q3 2010 and serves as a backdrop for a new Forrester report, “Location-Based Commerce: An Evolution In Mobile Shopping.”Forrester says retailers should use location-based mobile offerings to attract new shoppers and generate more sales. It suggests retailers that have mobile shopping apps ask consumers if they would like to opt in to receive location-based notifications. Then it suggests leveraging users’ preferences and other profile data to understand a shopper’s intent and send her relevant messages and store notifications. But it cautions not to bombard shoppers. For example, a consumer who enters a defined geo-fenced area should only receive a store notification if she has previously made a purchase there in the past six months and the store is currently open, Forrester suggests.