NFC Case Study: Museum of London

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Written on Monday, November 28, 2011

A big thanks to Mihaela for pointing this one out - and what an interesting story it is! The Museum of London is already using NFC to allow visitors to find out more information about the exhibits! Straight from the Museum of London website:
If you are among the first proud owners of an NFC enabled phone, then make sure you take full advantage of this cutting-edge technology by tapping the tags around both our museums to help you make the most of your visit.

NFC (Near Field Communication) is a new mobile phone technology which allows users to share information with a simple tap of a device. Working with Nokia (external link), we’ve introduced NFC to both our venues, and with an increasing number of NFC enabled handsets available in the UK, we’re excited to be among the first public organisations to use tomorrow’s technology today.


Cytech Ltd: 10 Years of Ingenuity in Mobile Marketing [PRESS RELEASE]

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Written on Friday, November 25, 2011

Heraklion, Greece, 17th November, 2011 - Cytech Ltd. reaches, today, 10 years of activity as a mobile marketing solutions provider and – having established international customer base for its SMS & Proximity Marketing products – has reason to celebrate! The company rolls out a range of attractive offers across all services and products to reward existing and new customers. 
“In these 10 years, we have managed to develop and expand our business globally. We are proud to have succeeded in the presence of such strong competition in this field. We will continue to expand our business and broaden our customer base, always committing to offer our customers the best services, constant innovation and attractive offers.” states Mr. Vagelis Antoniadis, co-founder of Cytech Ltd.
The company based on its 10-year experience in the field of mobile marketing, provides consulting services in mobile marketing and develops its own software solutions that it customizes to the individual customer’s needs.
Mr. Stelios Mavromichalis, fellow co-founder of Cytech Ltd. added: “In these trying times for the Greek economy, we are proud to be looking towards the future with an optimistic outlook afforded by our growing international customer base. We are well aware of the difficulties high-tech companies are facing with the current conditions here in Greece, but we believe that – through innovation – there is still room for their growth in this and any other economy.“
NOVEMBER SPECIALS


Real-Estate NFC - Enabled Signs

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Written on Thursday, November 24, 2011

Looking around to find some case studies for NFC in mobile marketing I came across this piece of news on NFC World, reporting on the use of NFC tags in real-estate property signs from a real-estate agency in the UK. 
Upmarket national real estate chain Strutt & Parker has become the first to roll out NFC and QR code-enabled 'for sale' signs in the UK.


"We are currently trialling the system with eight offices across the UK before hopefully rolling out to all our other offices in the New Year," Strutt & Parker's Charlotte Hessey has told NFC World. The agencies will offer the feature for all properties where it can be scanned, she added, whether on foot or by car — wherever it is safe for buyers to park up.




No 3G in India?

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Written on Wednesday, November 23, 2011

In a time when mobile internet access is considered to be becoming somewhat of a standard in developed and third world countries alike (mind you, for different reasons in each) I found it strange to read on TNW that the carriers over in India are considering canning their 3G services altogether...

Bharti Airtel, Idea and Vodafone, three of India’s largest telecom carriers, have jointly written a letter to the Indian prime minister to request that intra-circle roaming be allowed for 3G networks, according to a report by IBNLive.

Failing that, the three companies have asked that the government revoke their 3G licenses and provide refunds, along with interest and compensation, for all the investments in 3G made so far.


Android Market: Sweden Outperforms US in App Download Per User

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Written on Friday, November 18, 2011

A pretty interesting press release today from research2guidance on the number of mobile app downloads per consumer in the most active countries around the world. Useful stats to have for your mobile marketing business plans and powerpoint presentations. 
US market in terms of app downloads is neither the most active nor the one with the highest growth potential.

In comparison to the Swedish, Dutch or German markets, the USA underperforms in app downloads per user. Nevertheless the US is still the largest market in total app downloads, holding more than 50% of the total market share.

Users based in the largest Android markets are not necessarily the most active app downloaders. Looking at the average app downloads per smartphone user, cash cow markets are also to be found outside of the largest market. With an average of more than 5 downloads per smartphone user per month, usage patterns in Sweden reflects a high interest in apps. The Netherlands, Germany, Switzerland and Spain follow slightly behind, all averaging above 4 apps per user. This is well above the US average, which is slightly above 2. 


Geosocial LBS Users [INFOGRAPHIC]

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Written on Wednesday, November 16, 2011

Location-Based Services (LBS) has been around forever. For the past 15 years at least, it's always been the sort of thing that everyone was waiting to take off... 

Well, looking around us now we'll find plenty of apps and services offering LBS today, so it seems like the time has come.

Take a look at the following infographic to see just who's using them today.


What Are the Available NFC Phones?

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Written on Monday, November 14, 2011

Following on from my previous post on the available NFC phones, here's another list of NFC phones available, that a reader, John - thanks John - pointed out. 

As the author points out the information is not to be considered 100% reliable as handset manufacturers don't yet provide the fully detailed specifications about the device's NFC specifications (this sounds so much like a few years back when Bluetooth was becoming the upcoming trend in mobile phones).
I would love to completely fill in the list, everywhere yes or no.  But reliable information about tag reading, sharing or pairing is rare for most models.  I actively seek feedback from Cell Phone owners, ask about NFC on large popular forums. Sometimes info is based on some youtube video. Now and then, yes just occasionally the manufacturer provides this information. Nokia is clear about NFC and is a good example for all others. Carriers and retailers? . . be happy if you find the word NFC in the handset specifications.


NFC + Parkour Promo Video

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Written on Friday, November 11, 2011

I love sports. All sports - though admittedly some more than others. You could really tempt me to join any sort of game or try on anything, but one of the ones I've never had the chance to practice has been freerunning / parkour - and it was love at first sight. I've literally spent hours watching parkour videos...

It's great to be now finding promo videos that promote mobile marketing technologies using sports.

NFC (Near-Field Communications) is all about 'fast', 'easy', 'seamless' interactions which is pretty much along the same lines as the principles of NFC. Marta puts it pretty well here:
As NFC begins to affect our everyday lives, the information we have at our fingertips is being used in an entirely different way. Not only are we saving time by sourcing information quicker than ever before, we’re now using the same devices to implement what we know. We use our smartphones to find the local bus stop, so why not use it to get on the bus? Come to think of it you were probably in such a rush you left your wallet and Oyster card at home anyway.


A Book on Bluetooth Proximity Marketing

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Written on Thursday, November 10, 2011

When last did you get a Bluetooth message and what did you think? 

Wait.. don't skip ahead. Think about it... Really.
...If what you got is a mixture of feelings and thoughts, well, you're about where most people are with Bluetooth. 

In fact, even when this type of advertising media is discussed (even between active mobile marketing professionals in the field) you will find the most polarised opinions expressed about Bluetooth marketing. The haters call it Bluespam the supporters defend the permission based perspective most vociferously.

Are you a follower or hater? 
Over the last decade we have seen the rise and fall of a number of companies in the Bluetooth media space. A web search will show many books on Bluetooth and its technological perspectives but almost no significant literature on proximity marketing. 

Where are the facts?
In addition, you'll also note there's much difficulty in finding many reliable case studies and sources about successful Bluetooth campaigns and what matters most about any marketing campaign. The numbers. You'll find lots of 'case studies' out there that are just ...stories. Yes, you got that right.. they're made up!

In fact this was one of the driving factors behind this blog - I was new in the mobile marketing space and I had difficulty finding reliable sources and references for all sorts of mobile marketing campaigns - some companies just don't do well with sharing data, some others weren't happy with the results ( though I honestly don't know how any marketer would expect mobile as a medium to take their conversion rate from 5% to 50% ... that's a magic spell you're looking for mate, I meant to say dozens of times, not a marketing approach!).

In Proximity Marketing in particular, things are even worse. To date, there are still relatively few case studies (please please please prove me wrong and send me your case studies for publication here) and even less literature about the field.

A recently published book has changed all of that. “Mobile phones, Bluetooth and location based marketing” by Petros Kondos is a comprehensively detailed work. 

Those of you already on LinkedIn might know Petros, as he's one of the top contributors in comments in the relevant groups. In fact, you might have thought he's trying to bury Bluetooth Proximity Marketing. 

Well, as simply as it can be put, he's not.

Petros has put all of his experience from running a Proximity Marketing business, from 2004 till 2010, in this book that is rich information and opinion (or opinion and information) based on the extensive projects the launched across South Africa and other countries. 

Petros really does pull no punches as to what worked what failed and why. 

If you're in the field and you've always secretly wished (or casted complicated magic spells) to know another CEO's thoughts and experiences, well, here it is. This book is a must read for anyone in the location based business. 

By now I'm sure you're thinking I'm blatantly trying to help him sell it, and to be honest, I would have. It's good, and it IS worth paying for. But I'm not! Petros has kindly offered the book to all you folks out there FOR FREE! 

You can email Petros directly at pk@telkomsa.net with the words ‘Mobile Marketing Blog book offer” in the subject line. This exclusive offer is valid till the 30 November 2011.

In addition, the book is also available via Amazon Kindle at: http://www.amazon.com/Mobile-Bluetooth-location-marketing-ebook/dp/B005VGRHR2/ref=sr_1_1?ie=UTF8&qid=1319735848&sr=8-1

As a final point I'd like to thank Petros for sharing his experience with us all! All the more seeing as he's greek and any good news coming from a greek these days are all the more noteworthy!

Now... back to looking for a Prime Minister... Any CVs ??


Customers Embrace Mobile Couponing [INFOGRAPHIC]

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Written on Tuesday, November 08, 2011

Having recently been developing our own Mobile Coupons features over at the firm where I do work, I was recently looking around for a decent infographic with some statistics / predictions you can (hopefully) rely on.

I came across this and it's been open in my browser for a while now, to share with you all, so here it is... Enjoy..
mobile marketing and tagging
Learn More about Mobile Tagging at Microsoft Tag.


Where Is Mobile Marketing Headed?

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Written on Monday, November 07, 2011

I have just been reading this very interesting piece on 160characters.org, which I found to be extremely interesting and insightful and most definitely worth your time for reading it.

It's an article from Mr. Marco Veremis, President of Upstream, who shares his thoughts on mobile marketing.
A few weeks ago we opened the doors of our Latin American office. With clients already including Personal in Argentina, TIM in Brazil, and Comcel in Colombia, we knew it was time to formally acknowledge the popularity and potential of mobile marketing in the region. A few weeks before that, we set up shop in Silicon Valley - something that most technology companies would agree is no mean feat. The incorporation of these new offices shows, in bricks and mortar, not just that the company is doing well but that mobile marketing is doing very well indeed.

Analysts concur. Forrester, for example, recently predicted that mobile marketing spend will rise to $1.25bn by 2014. The battle for consumer attention on mobile devices has been intensifying for a while, as the small screen continues to prove it offers big returns and increased responsiveness to marketing campaigns. Gartner has also vouched its confidence in the market, and expects mobile ad revenues to reach $3.3bn this year.


When To Buy Your Kid A Tablet [INFOGRAPHIC]

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Written on Friday, November 04, 2011

Now I know you don't all have kids yet, and I know that even those of you that do wouldn't rely on a blog post to find out when to buy them a tablet (not this one anyway - sorry!). 
Still the following infographic has some pretty interesting info about when parents think they should / would / have already bought their children tablets or smartphones.

And here is the Press Release that went along with it:


Tablets Driving eCommerce [INFOGRAPHIC]

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Written on Wednesday, November 02, 2011

Another interesting infographic for today, presenting some interesting statistics about the effect tablets are having on online shoppers' habits, and how they are increasingly being used for online shopping activities.

Online Buyers increasingly use tablets for their shopping, according to infographic published by monetate.com.


What Phones Are NFC-Enabled ?

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Written on Wednesday, November 02, 2011

(or how to choose what NFC phone to buy!)

So, it's that time of the year now, when I'm due for an upgrade and I have to go out and look for a new mobile phone... 

Having recently lost my iPhone 3GS meant I had to go back to an older 3G - and those of you out there still using that will know just how painfully slow it is nowadays - and I could go on a rant here about it, but I'm just not that type of guy...

NFC: touch your phone for mobile payments, services, etc.
I'm not just looking for any phone (but you would have already guessed that) - I want one with NFC (Near-Field Communications) support, so I can start playing with what looks like it will be one of the most exciting features coming to our most personal electronic devices in the next couple of years. It doesn't take much to assume that, given that all the big names out there are behind the technology - as it promises to give them extra revenues by granting them access exactly in the place where every company would like to be - IN their customer's wallets. 

So, seeing as Apple didn't go for rolling out the iPhone 5, which I was expecting to see NFC on, I'm left with only the choice of selecting between an Android, Symbian Belle (the latest Symbian version) or Blackberry phone... I came across a really useful list of the currently available + upcoming phones on the NFC World site here. Do take a look as it's very up-to-date
Here we aim to present an exhaustive, comprehensive and accurate list of all the handsets that are available around the world.
  1. NFC phones that you can buy today
  2. NFC phones that are coming soon...
  3. Rumoured devices, with no official confirmation as yet
  4. NFC phones with limited availability
  5. Museum pieces: NFC phones that are no longer available
  6. Phones that don't have NFC
Symbian Belle
I do appreciate Symbian for what it was, but I'm not ecstatic about Belle (yet anyway), though it does seem like NFC is one of its main selling points. 

I'm not convinced about the user experience either, so Belle - bon soir.



Blackberry
I've never owned a Blackberry - though I did honestly try to adopt one a while back - but again, it's just not my type. 

I don't care how well RIM implements NFC in its phones, but judging on what it made out of BBM (the killer app that could-have-been-but-never-really-was -- wait till you see what will happen with iMessage if you don't get what I mean yet) I'm not getting a Blackberry either. 



Android
Android then. I *do* still think the overall user experience on the iOS is much smoother, and I did truly enjoy using my iPhone (back when it didn't lag like a turtle behind a cheetah) but Android's come a long way and it now offers some really useful standard features that Apple still doesn't (most recent example for me being today's agenda / upcoming todo on the lock screen which you can only do on a jailbroken iPhone). Add to the everyday use a better development environment, a much broader variety of mobile phone models and price ranges, and it all adds up to a pretty good package!


iOS
Apple - sorry. I do appreciate what you're doing with Siri and location-based reminders and ads, and everything (including cool things like the iCloud - by the way, I was actually looking into mobile application web hosting in the cloud in the past week and am preparing a post about it as soon as I get round to it in the next couple of days. You see mobile app usage can change dramatically overnight and this sort of thing demands a solution that can support mobile apps, etc - more in the upcoming post...)



10 Signs Your New Cell Phone is Just Too BIG

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Written on Tuesday, November 01, 2011

I've long been thinking of the different ways we can escape from the large smartphones that seem to be creeping back into our pockets these days (mainly due to our needs for larger screens and phones that just do more). I have a number of ideas on the subject which I'm planning to post in a separate article, but for the time being here's a post that'll help you know your brand new smartphone (for which you and I will probably pay more than some people make in a year in a third world country -- just to put things into perspective).
For years, cell phones got smaller and smaller. Some of them were so small that you could hardly see them in the palm of a teenage girl. As the phones have gotten ‘smarter’, they seem to be growing bigger again. Here are ten signs that your new cell phone is just TOO BIG.
  1. Doesn’t fit your pocket – When your cell phone can no longer be slipped into your pocket, because it doesn’t fit, you can definitely note that as a sign of an overgrown cell phone.
  2. Big and Tall – If your specific cell phones is often promoted in the Big and Tall men’s stores, there may be a reason for that. Big, tall men may prefer a big, tall phone.
  3. Makes your belt droop – If your cell phone hanging on your belt starts to drag your belt down, it may be another sign that your cell phone is getting a bit heftier than the ones you used to carry.
  4. Chiropractor visits – Are your chiropractor visits increasing? Does he tell you that your spine is beginning to lean to the right? It may be due to carrying that new big cell phone around all day.
  5. Considering a ‘man purse’ – Have those shoulder bags for men been looking more appealing lately? Or are you considering buying a fanny pack to wear around your waist to hold that cell phone? Symptoms of an overly large cell phone, I’m afraid.