Paris Equipped with NFC Mailboxes
Written on Monday, January 09, 2012
Happy New Year everybody!! My warmest wishes to all of you out there - wherever you are - for a year filled with happiness, health all around you and your families and success in whatever you take on - personally, or at work.
After a couple of really hectic weeks I'm back with an interesting story for NFC (Near-Field Communications, for those of you still not in the know - check here for more info) again - the technology we're now seeing in more and more mobile phone models coming out - courtesy of NFC World ..
French postal service La Poste has added NFC stickers to mailboxes in the central Hotel de Ville area of Paris, allowing passersby to receive information on local services and providing La Poste with the potential to generate new advertising revenues.La Poste, the French national postal service, has equipped mailboxes in Paris' central 4th arrondissement with NFC stickers that enable it to provide a range of new services to locals.
Tapping the stickers on the mailboxes allows NFC phone users to receive personalized, real time offers from local merchants, information on mail collection times at other mailboxes in the area, directions to the closest postage stamp sales outlet and the opening times and location of their local post office.
The new smart mailbox service also supports QR codes and has been developed by French NFC specialist Connecthings. The Connecthings system also enables NFC phone users to access details of local events, a map of the neighbourhood, bus service times and the location of bus stops and classified ads. Check-in services and information on local merchants are also available.A video illustrates how the service works:
Just make sure you can speak French to fully understand - though you can make out most of it even without that.
As we've all been expecting NFC is starting to pop up everywhere around us. And there's more to come... The technology offers the -almost- perfect solution in many scenarios.. Plus it's extremely low-cost and easy to install. You can't really go wrong.. All we have to wait for is for people to buy new NFC-enabled phones... And there's going to be more and more of those coming out!
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All the best to you for 2012 and thanks for the regular and interesting updates. well worth the subscription. petros
All the best in the New Year Petro!
Cheers for your kind words.
Happy New Year to all the members and readers of Mobile Marketing Blog.
Hey I was really not knowing about NFC earlier. By reading this post only would able to understand that what is NFC and how it works.