iPad Augmented Reality Window Shopping for Net-A-Porter

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Written on Wednesday, February 01, 2012

Hello again everybody and my apologies for the radio silence... 
The Mobile World Congress in Barcelona is fast approaching and preparations are at their peak -- meaning.. no time for the blog!

Here's a quick one (but - to make up for it - it's a really cool one) for today, where Net-A-Porter created an augmented reality window shopping campaign (using iPads): 
To celebrate Fashion's Night Out, NET-A-PORTER created a pop-up store that visitors could shop and win prizes from using a specially created app for their Smartphone or iPad 2. Watch the video to find out how it worked...


A great example of corporate marketing embracing mobile as a medium. If there is just an app you can download on your phone it makes this just perfect!


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3 Comments

  1. Nokia |

    Hey this is really nice video. I really like the idea of iPad Augmented Reality Window Shopping for Net-A-Porter. Thanks for sharing here.

     
  2. Motorola Motoluxe Deals |

    It is a great video about I pad.thanx a lot..

     
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