Following a couple of discussions at work about the state of mobile marketing in Latin America, I looked around to see if I could find any studies with stats I can use for presentations.

As is always the case, you have to look at each country separately so I started, obviously, I guess, with Brazil..

...not long after I came across this post on the Mobile Marketing Magazine: 

The Brazil Business has produced a video covering the state of mobile marketing in Brazil – revealing that, with 220m devices and a population of 192m, there are more mobiles than people. 80 per cent of the mobile devices are on pre-paid tariffs – meaning that the reach of mobile internet isn't huge, and that the focus is primarily on SMS marketing.

There are, however, 35m 3G-enabled devices in Brazil, and carriers are preparing to launch 4G services. According to the IAB, the overall national online ad investment reached $3.1bn last year.

Interviewed for the video, Edvaldo Acir, Exponential Interactive general manager Brazil, says: “The demographic reach in mobile marketing in Brazil is mainly in the South East, with states like Sao Paulo, Rio de Janeiro, and Minas Gerais.”

You can watch the full video here.