MWC15: See you in Barcelona!


It’s *this* time of the year again and Barcelona is waiting for MWC15!! The biggest event in mobile, the Mobile World Congress, is just around the corner again and it’s waiting the 80K+ of us who will be there to meet, discuss and decide about the next trends in the mobile sector.

Unfortunately this year, GSMA has made a bit of a mess of their networking tools (not to say that they were great during the previous years…) so it’s harder to find those of you attending to meet up in person again, but I already look forward to meeting the usual suspects there !!  ; )

If anyone else wants to meet up, just drop me an e-mail, as we’ll be exhibiting there again this year (see PR below) !

Mobile Messaging software provider Cytech Mobile will, once again, participate as an exhibitor in the Mobile World Congress 2015 which will be held in Barcelona Spain.

Following previous years’ success, Cytech Mobile, will participate at the GSMA Mobile World Congress 2015 in the Greek Stand, App Planet, Hall 8.1 I49.

After three years of consecutive presence as exhibitor at MWC, this year our team will present the new Amazon Cloud – based version of the mCore Business Software suite.

Use the Cloud to scale when your SMS traffic grows!

As your sales and monthly SMS traffic grow, so can your infrastructure!

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mCommerce : Xmas Stats


Mobile use is growing, and with it follows mobile commerce (mCommerce). We recently covered mobile market statistics for 2015, showing the meteoric rise of mobile devices. Now, I think it is time to take a look into how these devices are used by consumers.

Although mobile shopping has grown a little more slowly, it has certainly recently reached a tipping point. 13ten have investigated eCommerce sales over Christmas (2014) and discovered that mobile shopping has significantly added to the recent rise of eCommerce overall.

Mobile devices now account for around 50% of all eCommerce traffic and around 25% of eCommerce sales, so consumers really are adopting smartphones and tablets as devices to purchase on as retailers make it easier for them to do so. Take a look at the recent figures to see how mobile use affected eCommerce this Christmas:

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Bulk SMS reaches new heights


Founded in 1965, the British Balloon and Airship Club (BBAC) is a volunteer based organisation that aims to promote the safety and advancement of flying hot air balloons and airships in the United Kingdom. The club prides itself in looking after the interests of its members and in doing so also parents the BBAC Competitions club that hosts and organises competitive balloon flying.

The BBAC Competitions club runs four competitive events annually where members and balloon enthusiasts can enjoy the thrill of competing approximately 2,000 feet off the ground. The competitions are also vital in the selection process for the UK team that goes to the European and world ballooning events.

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Mobile Marketing Strategies that Really Work


Busy consumers are surfing via their smart phones and tablets. For business owners, this means tailoring their internet based marketing campaigns to mobile users, using mobile marketing strategies. As with any other marketing niche, there are strategies that work better than others. Here are ten tips and techniques that may assist business owners and marketing professionals reach an increasingly mobile audience.

1. Websites Must be Mobile Friendly

Mobile users will click away almost immediately if a company’s website is difficult to navigate from their devices. Unfortunately, many small business owners do not themselves have the technical ability to make browsing as seamless as possible, and hiring a web designer may be cost prohibitive. Now the good news.

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Mobile Market Statistics 2015

Mobile Market Statistics

In less than five years, smartphones and tablets reached 40 percent saturation in the US alone and by 2017 mobile market statistics state that there will be over 10 billion connected mobile devices. The meteoric rise of the mobile devices, especially the smartphone, is due to more than just simple convenience. Consumers began adopting it rapidly into their life for several reasons:

  • Personalization – While later feature phones allowed you to set different backgrounds for your phone, it doesn’t quite give people quite as much power to customize their phones as smartphones today. Besides changing the entire user interface appearance of your phone, there are also millions of apps to download for every activity you take part in.
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App Store Marketing Wars: Google Play Vs iOS


The following is a guest post from, who specialize in app store marketing.

It’s no secret that Google Play and iOS are the dominant forces in the mobile app market. Since a large number of users select what apps to purchase by browsing these stores, it’s important that developers keep abreast of the latest trends and technologies affecting mobile app search and app store marketing. Do your research to ensure you give your mobile app the best shot at success.

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Mobile Conversion Rates: 4 Essential Steps

mobile conversion rates

One clear benefit of selling through mobile devices is that people genuinely like it, and often prefer it over any other form of shopping. To give you an example of what people think, a survey of 1,000 consumers with smartphones was conducted by Lightspeed Research for Accenture. Fifty six percent of consumers believed that mobile devices make the shopping experience more enjoyable, meaning there is a clear opportunity to improve your mobile conversion rates. According to a 2013 study by McKinsey, m-commerce is a big deal. It underscores the importance of focusing your marketing resources and strategies with that in mind.

“Now totaling $200 billion in global transaction value, mobile commerce is projected to grow by 35 percent annually over the next five years. In the U.S. alone, mobile payments should surpass $200 billion in transaction value by 2016.”

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MMB Picks of the day

Important Message

With so much going on in Mobile Marketing, here are our picks of the day from team, on what’s worth a few minutes of your time:

  • Minecraft: Pocket Edition hits 30 million downloads
  • Language Translation Tech Starts to Deliver on Its Promise
  • Apple will set even bigger App Store records in 2015
  • App Stores Growth Accelerates in 2014
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Mobile Design Optimization

With users currently numbering in the billions, mobile is a huge up and coming consideration for marketers and advertisers. The convenience of mobile devices translate to higher usage rates for both business and pleasure browsing, and both are categories that factor into buying behavior of the modern consumer, so mobile design is key for success.

In order to better handle this trend towards mobile, it’s important to facilitate mobile usage that advocates for simplicity and format. Rather than just re-sizing your webpage for mobile, or attempting to exactly translate it to the smaller screen, design your mobile app or page with the user in mind. Today’s user wants easy-to-find information on the go or at their leisure, and giving them this experience in an attractive and comfortable design package is the key to winning with mobile.

Navigation in Mobile Design

The mobile version of your webpage needs to start with a comprehensive navigation layout. There are existing ideas on ways to start fresh with a new mobile site. Know your own objectives for mobile as well as your target audience. What do people look for in conjunction with your company, and what do you need them to see?

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Facebook Acquisitions:

facebook acquisitions

The latest of the Facebook acquisitions is big news for me, and so is everything in the speech recognition and speech reproduction space in the years ahead of us. Given we all have a device we can speak into (ok, it might not be the communications wristwatch Michael Knight used to wear) I really feel we’ll be moving past typing very soon… As long as we can find somewhere private to dictate our personal messages, of course!

Anyway, the latest of the Facebook acquisitions is that of, a not-more-than-2-year-old startup working with speech recognition… And they’ve not done badly so far either: up to now, they’ve got over 6000 developers using their platform.

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