MWC14: Let's meet up!


Written on Saturday, February 22, 2014 by Giorgos Saslis

Hello from Barcelona!!

Been a short while, hasn't it? It's always the busiest time of the year preparing for the Mobile World Congress, where I am now - in Spain, Barcelona - so it doesn't leave a lot of time for much blogging and sharing the mobile marketing articles that I would normally do...

Anyway, this is more for a brief message about the congress itself:

  • to all those of you visiting #MWC14 - let's meet up! Feel free to drop me a direct message on Twitter (where you'll find me as @fmtn07), so we can sync. The congress is pretty chaotic, and I'll be moving around a lot, so it'll hard to find me in one specific spot - lot's of people to meet, lots of new things to see! 
  • I won't have much time to write full-blown blog posts about the congress itself - I'm not a journalist, remember? - but I will be tweeting whatever I find that I think is worth sharing, so stay tuned! ;) 

Look forward to seeing you all there! Can't wait!

Hope you all enjoy the wonderful city that is Barcelona!

Perfection in Design + Apple [INFOGRAPHIC]


Written on Tuesday, January 07, 2014 by Giorgos Saslis

Interesting infographic for you today, about the style and design of one of the most distinguishable brands in technology these days.

The infographic explains the key concepts of Simplicity - Empathy - Craft that underline Apple's products. 

Apple Design

Happy 2014!


Written on Monday, January 06, 2014 by Giorgos Saslis

Happy New Year guys and girls !! 

Thank you all for your amazing support, your participation, comments and feedback throughout this last year! 

It's been exciting meeting you all - looking forward to another intriguing year ahead!

My best wishes for personal and professional success in 2014!

Why do I need a Mobile App?


Written on Friday, December 13, 2013 by Giorgos Saslis


The first and most obvious question to answer here – What actually is mobile application or app as it is commonly called. Well, simply speaking, it is a type of application software that is designed to run on a mobile device, such as a smartphone or a tablet. Mobile apps have limited functions, and are just slightly distinct from the integrated software systems generally found on PCs.

While the simplest mobile apps can take PC-based applications and port them to a mobile device, a more sophisticated approach involves developing specifically for the mobile environment. In short, mobile apps also many a times referred to as ‘native app’; are those that besides having smart OS supports standalone software can also connect to the internet via Wi-Fi or a wireless carrier network. So it is important that you decide the platform for which you your mobile app will cater to - such as iOS, Android, Blackberry, Windows, etc.

164 Million Mobile Gamblers by 2018??


Written on Wednesday, December 11, 2013 by mirella

Juniper recently released the results of a research on gambling users coming from mobile or tablet devices. According to the report the number of mobile owners using their device to gamble, will increase by 100 million, meaning that 164 million people will either place a bet, visit a mobile casino or buy a lottery ticket on their device in 2018. The research showed that the strongest growth will come from the North American Market.