In less than five years, smartphones and tablets reached 40 percent saturation in the US alone and by 2017 mobile market statistics state that there will be over 10 billion connected mobile devices. The meteoric rise of the mobile devices, especially the smartphone, is due to more than just simple convenience. Consumers began adopting it rapidly into their life for several reasons:
- Personalization – While later feature phones allowed you to set different backgrounds for your phone, it doesn’t quite give people quite as much power to customize their phones as smartphones today. Besides changing the entire user interface appearance of your phone, there are also millions of apps to download for every activity you take part in.