Mobile Coupon Redemption Value to Approach $6bn Globally by 2014

2

Written on Thursday, November 05, 2009

I just received this news announcement from Juniper Research, about a new report that forecasts that by 2014 more than one mobile subscriber in 10 in developed regions will use mobile coupons.

Hampshire, UK – 4th November 2009: A new report from Juniper Research, forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.

Juniper Research’s new report - ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014’ cautions that user apathy amongst the wider public, as well as lack of willingness to change and learn a new method of making financial transactions are potential stumbling blocks. This is despite NFC trial results which show very high levels of user acceptance.

“Marketers can use the mobile device as the ultimate personal marketing channel. It is almost permanently switched on and physically with the consumer. This makes a great opportunity for brands and marketing agencies to access clients immediately, driving footfall and encouraging an instant decision,” explained Howard Wilcox, Senior Analyst at Juniper Research and lead report author.

Smart posters with embedded NFC tags will bring to life static billboards, creating immediate interaction between potential customers and their prospective purchases. By simply passing their device close to the tag, users can take away a coupon or product information that can result in purchase decisions.

Further findings from the Mobile Coupons and Smart Posters report include:

· ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions

· The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014

The report, launched globally today, contains comprehensive six year forecasting for all the key market parameters including users, redemption rates, values and incremental ARPU for all mobile coupons, NFC coupons and NFC smart posters.

The Mobile Coupons & Smart Posters whitepaper and further details of the study, ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014’ can be freely downloaded from the Juniper website.

About Juniper Research

Juniper Research (www.juniperresearch.com) provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Mobile coupons are big, very big - we know that - but it is good to be seeing extra indications about this in numbers and statistics.

Posted in |

If you enjoyed this post Subscribe to our feed

2 Comments

  1. Malachi | November 6, 2009 12:38 AM

    Its not free... I dont think?

     
  2. Giorgos Saslis | November 6, 2009 8:20 AM

    Hi there, thanks for your comment..yeah i guess i should have cleared that up..

    No, the report itself isn't, but there's a whitepaper they're giving away for free if you register.

     

Post a Comment

Subscribe to: Post Comments (Atom)