mHealth: 1M Subsriptions to Walgreens' Prescription Text Alerts + Prescription Refills by Mobile App Barcode Scan

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Written on Friday, March 11, 2011

A recent press release from Walgreens, the U.S. pharmacy chain offering prescriptions, health & wellness products, health information and photo servicesreveals just how successful their mobile marketing attempts have been.

Their prescription text alerts service has seen 1M subscribers since its launch in March 2010, sending notifications to subscribers when the prescription is ready to be picked up.

Additionally, the mobile application (both iPhone and Android) used to allow users to quickly scan the barcode printed on a prescription label to order a refill, which has been available since November 2010, has resulted in half of all refill orders originating from a mobile device being from Refill by Scan.

Here's the full press release:
DEERFIELD, Ill., March 3, 2011 – Nearly two-thirds of the U.S. population lives within three miles of a Walgreens (NYSE, NASDAQ: WAG). Now the drugstore chain’s more than 7,600 stores are getting even more convenient with new smart phone enhancements in the hands of many Walgreens customers nationwide. Walgreens newest mobile feature, Refill by Scan, already accounts for more than half of all prescription refills ordered through Walgreens mobile applications – less than four months after becoming available for both iPhone® and Android™ platforms.
Using a smart phone’s camera, Refill by Scan enables users to scan the barcode printed on a prescription label to seamlessly order a refill in seconds. The new, innovative technology was launched on the Walgreens mobile application in 2010 and has been available for both Android™ and iPhone® users since November.
Refill by Scan also gives users the option to change their store pickup location as well as the pickup time and day.

“Our customers have enthusiastically adopted our mobile applications and we’re continuing to bring innovative technology to our online and mobile platforms to enhance the customer experience,” said Sona Chawla, Walgreens President of E-commerce. “With refill by scan, prescription text alerts, unique photo features and the ability to shop or browse products all available on a mobile device, we’re adding new levels of choice, control and convenience for our rapidly-growing numbers of mobile customers.”
Walgreens is highlighting its suite of mobile pharmacy services and the new Refill by Scan technology with a new advertising campaign launched this week.
The Walgreens mobile application has a 4.5-star rating in the iTunes Store and a 4-star rating in the Android™ Market. The application is free and available for download via iTunes and the Android™ Market.
Prescription Text Alert Subscribers Surpass 1 Million
Prescription text alerts, a Walgreens mobile feature which notifies customers via text message when their prescriptions are ready, has surpassed 1 million subscribers. The alerts were introduced in March 2010.
Customers can sign up for prescription text alerts at any Walgreens pharmacy or by visiting www.walgreens.com/textalerts. Prescription text alerts are available through any mobile device that has texting capabilities.
Other features of the Walgreens mobile application include:
Access prescription history
Order photo prints direct from your phone
Find the nearest Walgreens or Take Care Clinic
Browse products and check in-store availability
Shop from your phone
For more information on Walgreens mobile application and services, visit www.walgreens.com/mobile.


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